Internal Communication In Dupont's Restructuring Case

Internal communication in DuPont’s restructuring case
------A case study of DuPont restructuring

General Management
1. Introduction & Strategic issue

ABOUT DuPont
DuPont (NYSE: DD) is a world-class leading company in science and engineering in the form of innovative products, materials, and services since 1802. It is headquartered in Wilmington, Delaware, USA, and globally distributes in over 70 countries and has over 63,000 employees. The company provides solutions to global challenges such as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. Now, DuPont is facing a company restructuring in response to the increasingly challenging global market.
Strategic issue
On the 11th of December 2015, DuPont announced a $700 million cost savings and restructuring plan for 2016 through

The restructuring is a preparation to merge with Dow Chemical Company (The combined company will be called DowDuPont). Ed Breen also sought to soften the holiday blow, announcing that Wilmington, its hometown of 213 years, will be the headquarters of DowDuPont. The layoff, which will influence about a quarter of DuPont’s Delaware-based employees, comes as DuPont consolidates some of its scientific research operations and moves corporate functions to locations closer to customers. Mr. Breen wrote, “The effect in Delaware will be significant, reflecting the urgent need to restructure our cost base and, as part of that effort, reduce our corporate overhead costs so that we can remain competitive”. Delaware state law required DuPont to file a notice of the layoff plans by Dec. 31, forcing the company to outline it publicly before all affected individual employees were told the news, according to Mr.