Apple Executive Summary

Bargaining power of suppliers – Moderate. Depending on where along the supply chain a supplier is, his bargaining power varies from low to moderate. There are many suppliers for consumer electronics industry, therefore companies tend to be more elastic. However, if the supplier is unique and provides highly differentiated materials, like Intel supplies its processors, there might be moderate power. In the case of Apple, they contracted with competitors like Samsung and Toshiba that supplied them with components, thus cutting the costs and concentrating on what they do best.

since technology becomes broader each day. Therefore, the competitor of Apple Inc. would also increase due to those factors. The competition between Apple Inc. and its competitors becomes more complex nowadays since technology has a very dynamic process and result in the “short lifetime” of the technology itself. Therefore, Apple Inc. should improve their products by focusing and investing more in their “Research and Product Development.” For example, Apple builds and utilize its own operating system, while Dell, as its competitor, adopts Microsoft’s operating

How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012). What historically have been Apple’s competitive advantages?

The different strategies are; Penetration pricing, Skimming pricing, Competition pricing, Product Line pricing, Package pricing, Psychological pricing, Premium pricing, Optional pricing, Cost Based pricing and Cost Plus pricing. Each strategy has their advantages but also disadvantages. For a company to choose the right strategy they have to take into account their corporate objectives. A company might use more than one pricing strategy for its products it all depends on the objectives. According to Steve Job's vision for Apple was to always create a premier product and charge a premium price.

Apple is known for its unique marketing strategy which was a brilliant idea by Steve Jobs, CEO of Apple. Apple took aggressive approach in marketing to turn itself into a profitable business organization and dominate the market all around the world. The major reason for the success of Apple is its continuous innovation and catching up to the trend in design, production and marketing. Apple has always focused on delivering the best which was received well by the customers. Even though Apple’s marketing strategy did not consider online digital marketing seriously, off late the company has started to focus on online marketing.

However, specifically compared to the smartwatch competition, the Apple Watch stacks against the Gear 2, the Moto 360 and the Pebble Steel. Key competitors of Apple in overall means of competition including the cell phone industry and other product are: Google, HPQ (Hewlett-Packard Company), RIM, Samsung, HTC and Nokia. As the smartphone competitors in figure 3.1 can be seen with Apple’s revenue, gross profit margin, earning per share, price earnings and net income with its direct competitors in the table. Environment According to the Ansoff Matrix (a strategic planning tool that provides a framework to help executives, senior managers and marketers devise future strategies for future growth), the environment that the apple watch will experience, will be a diversification method. That is the combination of a market development and the product development.

When a producer has a little impact on the price of its product it creates a limited profit potential. As a result, a company needs to act the way market dictates. On the other hand, too much market power brings other problems along, as the Apple Inc. found to its dismay. Apple Inc. is a company with the largest market power and is therefore called a near-monopoly in the oligopolistic industry it operates in. Even though Apple Inc. operates in the oligopolistic market, since it is not the only provider in the smartphone/tablet market, or in the operating systems market, it takes a dominant market share.

Apple’s organizational structure Introduction Attention Getter Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth since it introduced an iPhone smart phone in 2007, it is considered to be the most successful electronics company in the world. [1] Thesis Statement During the last few years, Apple company has achieved great successes in the electronic domain. Since 2011, Apple had become the most valuable company. How Apple company gets so much success.

You will need a basic roadmap on where you are now, and where you are going. For example, if providing excellent customer service were your main objective, you would need to come up with a strategy to make sure the customers are satisfied in every way. Question 4.6 (P.C.4.6) Determine customer service strategies that establish relationship-marketing criteria. As apple is already very famous among the people around the globe so that its relationship is already very good. They always provide plenty of things in their products so that their customers cannot go away to any other brand.

In 2010 the iPad was released giving consumers another great innovation with the creation of a tablet. Tablets we yet again a great product for Apple and they have continued to release additional generations of the iPad since. On August 9, 2011 Apple became the world’s most valuable publicly traded company, and to this day still remains the world most valuable company. This is a great achievement for Apple, coming from a place where they were literally about to be bankrupt and being able to turn everything around by taking on a great partnership with a man determined to see his dreams come