Apple Executive Summary
Executive Summary Apple has always surprised the world with its innovation starting from the invention of computer circuit board of Apple I in 1976 to world’s most successful personal computer and electronic device manufacturer. They brought revolutionary changes in user experiences in using personal computers and currently smart devices. The company was always under the supervision of visionary leaders and effective strategies applied by them made the Apple what it is today. The company faced several ups and downs during its operating timeline and remained successful in sustaining their position in the market as a leader. The Harvard Business School Case study of Apple Inc. focuses on the growth and strategic management of the company accordingly. …show more content…
Internal strengths work as the main success factors for an organization. The main strength of the company was its Research and Development section in which it spends almost 9% of its total sales amount. Again the company had very high innovation aggressiveness which led the company to remain in its price differentiation strategy. Moreover the company always had been under the supervision of charismatic leaders which accounted for its strategic success. Lastly, the simple and user friendly premium looking device with uniqueness accounted for the brand loyalty of its …show more content…
Suppliers are one of the most important elements for any business. The power of the suppliers depends on the volume of suppliers existing in the market and the uniqueness of their products or services. Apple outsources micro-chip from Intel for high processing technology. The power of customer depends on the purchasing volume, availability of substitutes, price sensitivity and buyers’ incentives. The consumers of Apple have a flexible variety of product line from its competitors. Apple has strong rivals like Samsung, Dell, Lenovo, HP, Microsoft, HTC, Sony, LG, Xaomi etc. The main substitute is defined by the operating system. The Microsoft windows by Microsoft and android by Google can be considered as the substitute of Mac. The electronic market, specifically the smartphone market is emerging day by day, so there is a strong possibility of entrance of new competitors. Threat of business depends on whether the domination or uniqueness of new entrant is going to be high or
Goodwin Wealth Management Case Summary
534 Words | 3 PagesThe diversification lowered the overall risk of the firm and created an information network among the divisions, which was critical for the company to gain competitive advantage. The loyal customer base was another strength. The $60 billion assets that under the company’s management provided the company a positive brand image and made it easier for the company to attract new customers. Weakness:
Steve Jobs Influence On Apple
1689 Words | 7 PagesAbstract Apple was co-founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 is a company that has been through many ups and downs over its 40 year history. Steve Jobs has always had a significant role in the company’s history but his biggest accomplishment came when he saved Apple from near bankruptcy when he came back as the new CEO in 1997. We will take a look at Apples beginnings and how it became to be on the verge of bankruptcy. We will see how Steve Jobs helped turn Apple around when decided to come back to the company he helped found in 1976 and what his ideas and innovations did to help make Apple one of the biggest corporations in the world.
Five Forces Auto Insurance Industry
864 Words | 4 PagesThe adoption of new technologies and trends is being facilitated in the industry for the competition and the customer’s overall experience. Many suppliers that are having similar strategies face a strong competition. The barriers for exiting the markets are high. Products and services of are undifferentiated leading the customer to focus on the prices offered. Low market growth, so it can be increased only by taking another firm’s market share.
Pestle Analysis Of The Music Industry
2724 Words | 11 PagesMore specifically, as strengths of a company it may consider the marketing plan, the management and the evolution of technology. The Internet Marketing plays one of the most important roles because using the Internet to market and share music is a way to reach a deal with recording label and earn millions for that. Free online promotion brings money in companies and help musicians and artist to start their career and become popular. Record labels dominate in the music industry and provide the opportunity in artists to make contracts for a lot of
Explain How Sustainable Is Apple's Competitive Strategy
1841 Words | 8 PagesHow Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012).
Executive Summary
1116 Words | 5 PagesWhen a company has a prospect for a new product they have to determine whether that product will make it or not and then determine what the marketing plan for the new product will be. A marketing plan is an organizational tool that companies create to communicate what the expectations for the new product is, what all roles and responsibilities each team member have in launching the product and determining the functions of the product such as mission, customer needs and offerings. Generally the CMO Chief Marketing Officer creates the marketing plan with the help of a dedicated team and research group. Its an in depth outline identifying all the information that’s needed and necessary for a successful product launch as well as helps give direction
External Environmental Analysis Of Apple
1209 Words | 5 PagesApple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage. A variety of tools have been used to evaluate Apple’s external and internal environment, including the PESTEL (Appendix 1), Porter’s Five Forces Analysis (Appendix 2), SWOT (Appendix 3). It is envisaged that the information derived from these tools and the associated analysis will support Apple’s CEO to make strategic decisions that addresses the challenges ahead in the short term, ensuring Apple can be competitive in the long term (Rothaermal, 2017).
Social Factors Affecting Apple
1143 Words | 5 PagesSocial Besides the many economic factors, there are also some social factors that will impact the future of the company. There are some of the social factors like changes in customers’ taste and preference, increase in number of population, population moving towards cities, increase in death/ birth rate. All of these factors will affect the company. The trend of the increasing popularity of mobile access is an opportunity (LOMBARDO, Panmore Institute, 2017) and therefore Apple has always kept up to date with the latest trend of design and technology.
Importance Of Knowledge Management In Apple
950 Words | 4 PagesApple’s vision Apple 's vision is to create and deliver electronic music and personal computers to individuals, teachers, employees, students, and computers used in government agencies and companies. Apple 's strategy focused on enhancing its ability to design and contribute to its development, It’s easy to use and distinctive design and innovative. Importance of knowledge management in Apple Company Knowledge Management (KM) is a discipline that improves Apple 's ability to better solve problems, adapt, evolve to meet changing business requirements, and survive with disruptive changes.
Steve Jobs Management Style Case Study
1180 Words | 5 PagesWhat marks out Steve Jobs as a successful leader is the success of Apple and the extent to which Apple is Jobs’ personal creation. As the case points out, Jobs is one of a number of celebrated
Case Study Of Apple Inc.'s Diversification Strategy
1442 Words | 6 PagesApple Inc. strives to limit the time between ordering for the goods and receipt of the same. Normally, long distribution channels do not only influence the pricing of the products, but also the time when the consumers receive the product. Apple Inc. commands a great power in the market because it has differentiated
Apple Consumer Behavior Case Study
1879 Words | 8 Pages1. INTRODUCTION Apple Inc. Official, a famous IT company in the world, began with a computer. They produce electronic gadgets with a good quality and attractive over the year. With their massive success, however, they are actually having problems, regardless internal or external problems.
Apple Pestel Analysis
1567 Words | 7 PagesApple can exploit this open door by proceeding with its system of giving items that can be consistently associated with each other. Also, the applications business sector is developing. Apple has the chance to develop its App Store. Taking into account this a player in the PESTEL examination model, Apple is in a positive position to adventure such real open doors in the mechanical measurement of its business
Apple Macro Environment Analysis
1481 Words | 6 Pages3.0 Macro Environment that Effects Apple Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below: 3.1 Social-cultural ITunes is Apple’s biggest virtual media store. In general, the image of the Apple also depicts the modern individual lifestyle, combining function and conception, resulting in brand recognition and commitment. In conditions of the demographic features, Apple is targeting the two major generations. One generation is mainly consists of working adults, where they might sustain a higher and stable income to purchase Apple’s expensive and complex equipment. Thusly, the sophisticated and high-tech Apple products would definitely
American Society Competitive
255 Words | 2 PagesFierce competition keeps places, making new products. Apple and Samsung, a long lasting competitive of whom has he better products. Each company continually comes out with better products, making consumers content. Each one has to try harder to make customers happy, they want more sales. Cars, stores, and food chains all have someone
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