What I know in Sony strategic: As I know in market have many similar companies and products to compete in market will very difficult for business to survive. So Sony choose to keep leader position in market, this way is critical bring high advance to Sony because Sony is first mover innovation. The knowledge by Sony is enough to create new things. First moving innovation by Sony brand will attract more of customers to buy Sony products because product was unique. Sony Invest in Internet-Enabled Products that by create the new audio visual application design.
Seeing what your competitors can do can educate about how to be more successful. Their practices will give you valuable insight into the market and how to come out on top against your competitors. Technology in todays world gives you the option to do business across the globe, internet shopping has a huge effect on companies , most businesses get a lot of purchases online, this is a big impact on business today. Companies have a wider target market and customer range. An example of competition is Apple and its many competitors.
It is cost-efficient by means of saving money, time, and effort to reach many audiences. It can also increase sales and profits since online advertisements attracts more customers. From one’s point of view, the author’s scholarly article is agreeable. In contemporary times, social media has become an essential resource for companies trying to market their product or service. With the speed of social media advertisements and its availability to many people, it is considerably one of the most effective ways of marketing.
1.1.2. On-Demand Streaming Music Service In this digital age, everything online becomes popular and marked as more efficient, including listening to music. With the support of Internet, On-Demand Streaming Music Service (OSMS) is the approaching the music industry with its distribution of music as a service rather than as a product, contrary to the concept of traditional way of trade from seller to buyer (Burkart, 2008). Means, rather than downloading the song –the transmission of a music file from a computer server to the users’ devices over the Internet (Supp, 2007)- and inputting it to an MP3 player, the users will buffer the song and able to listen to the music but does not employ ownership of it (Fox, 2005). Spotify will be taken as the example as it is one of the leading streamed music application that available in 60 countries, including Malaysia and Spotify is the OSMS that has the most users in Malaysia compared to other services.
However, when looking from another perspective, music piracy actually plays a major role in defining success and it is definitely beneficial for the artists throughout the world. First of all, music piracy increases the artists’ income. Although the piracy may have negative effect on album sales, Bart Cammaerts, Senior Lecturer from LSE, stated that music industry is still showing heathy profit due to subscription services, streaming and live performances, which have significantly escalated since 2000s. Moreover, there are many ways to earn money other than selling songs, for instance, selling concert merchandises, creating fashion lines and perfumes, guesting in TV shows, doing commercials, and signing endorsement deals. These are alternative approaches that compensate the missing revenue from music sale and even bring artist more money than ever before.
Music is a form of human communication that has been around since the dawn of man. It is a lively, inspiring art used to express, engage, and entertain; most don’t consider its effects on a Nation’s economy. Because of the physical music industry, the accomplishments of artists and their music have a positive effect on the economy of North American countries. In the modern technology age, the palpable music enterprise (CD’s, vinyl, cassettes) faces the ever-growing music streaming industry in a competition for masses of consumers to purchase and enjoy their content; though this outlet supports a whole host of problems negatively effecting musicians and the economy. First, we must examine the positive economic effects.
The extent of data derived from social media site, nowadays, requires an efficient team media analytics expert. In fact, social media, today, is proving to the major source of big data for companies and this raised the importance of social media analysis even more. The use of social media marketing has the raised the conversion rates significantly. This means that a company’s the targeted group of consumers are turning into its permanent customers. All thanks to data collected through social media platforms and media analytics experts, businesses, especially startups, are have managed to establish a brand value among their competitors.
• Company can focus on celebrity endorsement as done by nike,addidas and other successful brands. • Digital marketing should be opted for luring younger generation. Conclusion- Altogether Harley-Davidson is a strong brand which attracts very large group of consumers but due to some major mistakes there was a question mark on their sustainability. If they can attract young people they will be able to sell more than before and for doing so they have to think and act as Generation “Y”. This can be achieved by adopting creative marketing techniques especially on social networking sites.Last but not the least as per the current trends Generation “Y” value authenticity and brand than ever before (Apple is the living example).
Facebook and Instagram are the resources for our online selling we will post, promote, and inform our customer through these two social media. Calling cards, flyers, and tarpaulin are the resources for our promotion, we will be needing these to reach out to our customers. Cost structure Raw Materials, labor, rent in bazaars, and prototype of bags are the most important costs in our business model canvas because our price and the profitability of our business depends on it, and the continuous prototype will help us to improve our product. The most expensive resource is the equipment that will be used in bazaar the chairs, tables, racks, and storage box. The most expensive key activity is promotion in bazaars because we need to constantly give flyers, and calling cards to reach out to our
Advertising plays a vital role in the behavior of the consumer and how the consumer perceives the brand. Nowadays, in the era of information technology, advertising can reach out to consumers all around the world in a matter of seconds. With technologies like television and internet, advertising have become more creative and innovative and with it the consumer has changed as well. Facebook has billions of followers and now Facebook has become an economic way to reach out to vast number of consumer effortlessly. “The personalization and precision of these new ads are changing the nature of advertising.