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Case Summary: Bass Pro

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Livi’s Arms and Accessories has everything a hunter could ever need. Livi’s offers a variety of weapons for bow and gun season, and even recreational weapons just for fun. Livi’s also offers a variety of apparel for hunters: Overalls, thermal clothes, work boots, and other equipment necessary for hunting. The primary costumers that are attracted to the store are hunters, or people in need of weapons or work apparel. The majority of the customers will be over the age of eighteen, and will derive from areas of forest, rivers, lakes, mountains, and rural areas. The biggest competitor of Livi’s Arms and Apparel would be Bass Pro. Bass Pro has similar equipment and apparel as Livi’s. Bass Pro provides a similar selection of merchandise to Livi’s,

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