Background Information Born in the city of Atlanta, Georgia in 1967, the fast-food restaurant, Chick-fil-A, rapidly set its mark. Founder, S. Truett Cathy, began the chain with the focus of establishing a strong business model. Originally, Cathy opened a restaurant with his brother known as the Dwarf Grill in Hapeville, Georgia,1946 (History, Chick-fil-A). Later the business expanded into new branches, and Chick-fil-A was born. One of the most major elements to the fast-food chain is its beef free menu. This set Chick-fil-A apart from other burger serving fast food chains. In 1995 the famous trademark cows with the phrase “eat mor chickin” first appeared to promote the all-chicken business (Who We Are, Chick-fil-A). These cows are still …show more content…
The fast-food chain became one of the quickest and most prosperous franchises because of its commitment to providing excellent customer service. The majority of fast-food establishments are not regarded for their quick and amiable service. On the other side, Chick-fil-A is renowned for its incredibly quick and helpful personnel. Chick-fil-a's growth is in part due to by the company's marketing efforts. Years after it was first made known to the public, the company's slogan "my pleasure" still has a lot of impact. Focusing on acknowledging and respecting customers has helped the business establish a difference for its brand. The inside of their facilities is another element that has contributed to the company's major success. Inside, Chick-fil-A's tables are constantly set with flowers and a polished welcoming atmosphere (Chick-Fil-A’s Secret to Success). Additionally, personnel are taught unique language and behavior, such as the use of the word "entree" instead of "combo" when referring to meals. Additionally, staff members visit customers often. They ask, "May I clear your tray?" rather than "Can I take your trash?" This slight change in phrasing has a significant effect (Chick-Fil-A’s Secret to