GENDER AND THE MEDIA The media has a very powerful effect on culture, shaping societal structures and operations. Dominant media forms have heavily assisted in constructing gender and genderalized norms. Advertising and mass media forms display codes that are associated with representing male and female attributes. These gender codes shape the way in which society views gender and assists in determining what is acceptable gender performance. It is through media’s reinforcement of gender stereotypes, codes and gender displays that shape the way in which society perceives and constructs genders.
Media Influence on Gender Identity Introduction The media dictates how the ideal woman looks like. The deliberate control of women by the media is taken up by the society and passed into generations. By using, digitally enhanced images, and exceedingly slim actors, the unattainable image of the ideal woman is generated, and for the average woman who does not match the mold, pressure is build for them to change their appearance accordingly. Gender is a cultural and psychological and term while sex pertains to physical and biological features. Sex is determined by the X and Y chromosomes, where XX denotes female while XY denotes male.
The effects of this gender discrimination is that women are powerless when it comes to many roles in society. In other words, “although great strides have been made by women in the Western world, parity has not been achieved. Women do not hold leadership positions to the extent that men do… and people view more advantages to being male than female” (11). This portrays that women are viewed as insignificant to society despite all the work that women has done for society. Women do not hold as many leadership roles as men do, solely based on their gender, which is gender discrimination.
Have you ever realized how society put us in categories, on how we should act according to our gender? Or have you ever watched commercials that actually try to break free from the gender stereotypes? If not then you should pay attention. Gender is something that strongly influences the world around us, whether it influences our behavior or how people treat us, it is still something with great power. Investigating how we are socialized in regards to gender is interesting because it is such a broad topic on how society characterizes everyone by gender.
The presence of bias in media is both unfair to multiple parties and dangerous. This is unavoidable as everyone will form their own opinions as time goes by and they grow up in separate environments and are exposed to different things. Language is a wonderful thing, and it allows information to be passed on with or without forms of bias. What a person’s perception is based on can be heavily affected by how this information is passed and this can be a very bad thing. If one know how bias is displayed in media and distorts what is known they will be better informed overall.
Gender Roles and heterosexuality Gender has played a major role since the beginning of time, dictating how individuals should act within society. Gender is a fabricated concept which is shaped and brought forward by various institutions, such as the media, religion, culture and other systems. These hugely influential gender roles are so deeply rooted in individuals that they are accepted as social norms and standards that are rarely questioned (Johnson and Repta). According to Trier-Bieniek and Leavy (n.d), gender is the certain expectations of how femininity and masculinity should be acted out based on people 's assigned biological gender. When men and women enter into a heterosexual relationship, their gender roles are at play and sexual scripts need to be upheld over time in order to continue following the social expectation.
Bias is defined as being prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair. Americans experience some sort of bias every day, however, media bias is likely the most prevalent. Media can be biased towards liberals, conservatives, or any other political leaning. According to University of Oklahoma Professor, Keith Gaddie, the mainstream media mostly suffers from liberal bias - which is usually hostile toward conservative candidates and causes. Media bias can misinform, exaggerate truths, and cause confusion during voting season.
Even young kids who break these gender rules get harassed and ridiculed. Although there is a lot more diversity in our culture than there was throughout history it is still changing and still reluctant to that change. There has been a lot of change throughout history not just sexuality and gender but race and and ethnicity within our culture, society, and workforce. Gender means a lot in today's society and in the world to an extent. We will always have a way of labeling someone based on their gender identity or sex.
The representation of gender in mass communications has been a hugely debated topic for years and will continue to be one for many more years to come. The media plays a big role in how they want to portray a gender to the public. They create certain stereotypes through the role of a gender in order to attract a large audience and interest to sell a product, brand or image. Media is so important in today’s society, people spend hours and hours each day watching TV, browsing the Internet and reading magazines. There are so many images of men and women in the media today that it certainly has an impact on the viewer’s thoughts and sense of identity.