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Cosmetic Surgery In South Korea Essay

1944 Words8 Pages

Cosmetic Surgery in Korea: Why Is It So Popular? There have been many studies dedicated to investigate as to why South Korea has one of the highest rates of cosmetic surgery globally. Many point to their patriarchal culture, some point to consumerism, some point to their beauty standards in general. In this paper however, the objective is to relate how South Korea’s beauty standards draw from the consumer culture to significantly view cosmetic surgery as something that is normal in society. In most studies, non-White cosmetic surgery is explained as a means to look more “western”, with taller nose bridges, lighter complexion, and double eyelids (to create a bigger eye shape). This is called the “ethnic cosmetic surgery” where the West is seen as the “host”, making them the aesthetic goal (Holliday & Elfving-Hwang, 2012, p. 64). However, this does not explain procedures such as jaw shaving, which has become increasingly popular in South Korea and calf shaving which is not necessarily a trend in the West (Holliday & Elfving-Hwang, p. 65). Procedures that may be perceived as “whitening” are in fact not as lighter skin has different cultural implications, where in South Korea it is seen as a mark of higher …show more content…

Major local networks started to invest on koreanovelas due to the success these shows received (Peichi, 2013, p. 201). By 2009, local Philippine music channel MYX (under major network ABS-CBN’s management) started airing K-pop music videos such as Super Junior’s Sorry Sorry, and 2NE1’s Fire, which Sandara Park, a former popular Korean actress based in the Philippines, is part of. This essentially was the beginning of the large K-pop following in the

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