Essay On Cosmetics

A brand is considered premium when it is thought to be so by a majority of the population aware of that brand and its parent company. Other perception considerations include a brand‘s label/positioning relative to established premium brands in a given local market. Brands generally considered premium in most countries include designer labels such as Yves Saint Laurent, Christian Dior, Chanel, names such as Estee Lauder, Lancome, Origins and Elizabeth Arden, etc. Price (Lack of Discounting) while price is never used as the sole criteria for identifying a premium brand, premium products are generally priced near the top of the broader category, are typically not discounted, and tend to be targeted at middle to upper-income consumer groups. Wide pricing differences within sectors can still exist, however, depending on the type of product and any added properties.

The History of Cosmetics

Ever since the Egyptian era, cosmetics have been used quite commonly. They were usual in the Roman Empire and the Ancient Greece Empire, as well. The thought of putting on cosmetics in order to improve the facade of youth in ideal health is applicable right up to today. Colorful cosmetics conceal the appearance of pale lips and fingernails, whitish cheeks and dry hair. A lot of the cosmetics that were used in the past consisted of hazardous

The first evidences date from 3000 BC in the country of China. They made use of gum Arabic, gelatin and egg whites to produce a varnish. Silver and gold nail colors were used by the noble families in China. The colors red and black were also used in the 1st century AD. The lesser classes were only permitted to use pale colors. In Egypt, the color of the nail varnish was also used to represent social rank. Henna was also used to paint the nails. Now, nail varnish has an assortment of colors and is actually a variant of car