Cultural Art Galleries

Museums and art galleries are included inside a particular field, the cultural industries sector, that exchange and use unique goods: experiential goods. First of all, cultural industries are defined by UNCTAD (United Nations Conference on Trade and Development) as: “are the cycles of creation, production and distribution of goods and services that use creativity and intellectual capital as primary input.[...] Comprise tangible products and intangible intellectual or artistic services with creative content, economic value and market objectives” (UN, 2013, p. 8).

Cultural industries populate a sector with peculiar characteristics and managers working there need to constantly face a combination of dynamism and ambiguity due to the non utilitarian

As consequence of their nature, it is not possible to make standards of qualities

Another struggle that involve cultural industries is that consumers expect novelty but they want also this novelty to be accessible and familiar. Museums and art galleries need to display collections and pieces that have the ability to originate emotions and reactions in the consumers but that are also something that they can recognize and describe as familiar (Lampel et al., 2000).
Demand analysis versus market construction. Inside cultural industries there are two major ideas about what cultural goods are. On one hand, there is the group that argue that cultural goods are the expression of consumers’ need and desires. On the other hand, there are those who thinks that the imagination and the creativity of the producers and the ones that shape what consumers want (Lampel et al., 2000).
Vertical Integration versus flexible specialization. The tendency in the cultural industries, as in other and more traditional industries, is to integrate all the processes and have full control of the value delivery process.This will bring coordination and scale as advantages but will reduce the creativity flow inside the organizations. A way to avoid the downsides of this process is to combine it with a flexible specialization in order to still be able to reduce overheads but, at the same time, do not reduce the creative aspect (Lampel et al.,