Fragility In Advertising
The bible said that in the God created man and having seen that all he did was fine, he made man to sleep and removed one of his ribs to create a woman. From this standpoint, we can figure out that God created a woman to be not under neither to be above him but be by the side of him. After the creation of man, he felt lonely and needed a help hence there was a need for a woman. If a woman was created to help a man we can also theorize that a woman is stronger than a man in some aspects. It is adequate to say that no one seeks help from a weaker being. How and where is a woman stronger than a man, for a man who is physically stronger than the woman? The answer is in the indispensability of the woman. Fragility and Weakness: Women as an object I don't know how people have been able to transmit this old myth of feminine …show more content…
The reason that it is not easy to believe that is because these advertisements are designed to be quick sleek and to a large extent subconscious. Studies have shown that the mere 8% of an advertisement’s message is actually received by a conscious mind, while the rest is absorbed by the subconscious. Such representation of women in advertisements not only affects their self-esteem but also affects the way man perceives women in their day to day life. In fact the constant portrayal of women in order to sell products only serves to reinforce the notion that women are objects in the male psyche. The main purpose of advertisement is to influence someone to buy a thing. Therefore,the advertisers often portray women using as commodities in order to attract the consumers especially the male consumers in advertisement. Women are shown in advertisements just like the way the patriarchal society wants to see them in the acts of cooking, cleaning and child rearing.Moreover, beauty and youth are also very important in the representation of
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