Across the world, little girls and little boys are being raised on gendered norms that determine how they will behave for the rest of their lives. Exposure to various types of media during their formative years instruct children on how they should look, feel, and behave. Consequently, adult women strive to emulate the fantasies they were exposed to through the Disney Princess films they were raised on. Disney Princesses offer a mold for what a successful woman looks like in terms of size, color, and physical sexuality. In modern society, countless marginalized groups are seeking equal representation in the media to accurately reflect how diverse the world truly is. Despite these movements, some companies seek to reinforce the traditional expectations …show more content…
Foremost, the ad opens with the question “which princess are you?” which establishes a personal approach to the ad that initiates the audience wondering if she is deserving of being a princess. As the ad progresses, Zales continues to invoke emotions supporting the narrative using three classic Disney Princesses. Snow White, Belle, and Cinderella all create a sense of nostalgia from childhood. Nostalgia often causes a yearning to recreate the sense of wonder from childhood. In this case, nostalgia acts as a catalyst for women to begin conforming themselves into the three princesses shown to be considered perfect. In correspondence with the segments of Snow White, Belle, and Cinderella plays a soft piano score that invokes a sense of whimsy that is representative of the music that often occurs during a Disney Princess film. Another appeal that is made is romance. Every Disney Princess has a problem that is surrounded by romance. As mentioned previously, the three that are used in this ad are part of several love stories considered to be classics. In order to continue the narrative that a woman is only worthy of an investment by a man, naturally the ad has to create a Prince Charming. The Cinderella segment features the Cinderella model meeting up with her Prince Charming as they drive away …show more content…
The ad begins, as previously mentioned, with the question “Which princess are you?” The questions establish the foundation that the women they are targeting must be a princess, must be of value. Then, the ad proceeds to present three short segments alluding to the twenty-first century version of Snow White, Belle, and Cinderella. While all three Disney Princesses appear to be different, they are more alike at their core foundation than first perceived. In this ad, all three are portrayed by the same model. A model who is thin, white, and blonde. The ad uses what is universally desirable by men to showcase what a “princess” must look like, that is to say if a woman looked like the model, then she is worthy of rewarding. Moreover, the ad uses three of the Disney Princesses who are the ones surrounded most by domesticity and submissiveness. White women are presented as submissive because submissive is considered the most desirable. To a man watching, he sees the suggestion that if the woman in his life looks like the model and acts like the model, then he is clear to invest in her. Additionally, the ad shows scenes of the model finding the jewelry (she finds a Snow White necklace, a Belle necklace, and a Cinderella ring). The act of finding the jewelry is representative of her working toward being the woman that is worthy of her man, when she is considered worthy she gets her a reward. The end of the
Click here to unlock this and over one million essaysShow More
She goes on to give a statement by Disney marketing executive, Andy Mooney, "I was surrounded by little girls dressed head to toe as princesses.” Then he says, “The light bulb went off. Clearly there was latent demand here (Orenstein 672)”. This could be stressing how the Princess craze began. A marketing executive saw an underlying urge in young girls that he believed could bring money to his company.
Figure 2 is an image put out by the worldwide makeup brand Covergirl. The ad uses Taylor Swift, a beautiful celebrity to endorse their product. By using a beautiful celebrity, Covergirl is trying to engage with the audience and appeal to their interests. Swift’s flawless skin targets the average woman’s emotions, evoking the need for flawless skin. Now this average woman is thinking that if a big name celebrity uses Covergirl brand to achieve beauty, then she should go out and purchase it for herself as well.
The commercial appeals to the audiences’ emotions to make them feel sad for the Golden Retriever, who doesn’t get accepted by the little girl, while the sad song continues to play. The scene then shows how sad the dog is when the little girl is scared of him. As the father realizes that the dog is sad, he does something that he hopes will work out and make everyone happy. As the dog approaches the little girl in the lion mane, the little girl finally accepted the dog, because it looked like her stuffed toy, and reaches out to pet the dog. This appeals to emotions because after the dog is accepted, it begins to wag his tail and be happy, which makes the rest of the family happy.
The first scene in the ad “You make me feel” shows real life women in many different roles they play in their professions, families, communities and the world. Some of the women are shown in their everyday professions such as a musician, waitress, teacher, farmer, doctor, artist, valet parking attendant, baker, marathon runner, Miss America pageant winner, and military women. Other women are shown in the ad with their families spending quality time together, posting yard sales signs, picking pumpkins, farming and caring for their families. They are shown as single mothers, married women and in a relationship with a partner.
However, the later Disney films have gradually attempted to break away from this stereotype resulting in stronger female characters like Ariel, Mulan, and Elsa among others. Keeping this transition in mind, this paper uses semiotic analysis of four popular Disney films, namely, Snow White and the Seven Dwarfs (1937), The Little Mermaid (1989) and Mulan (1998) to depict the influence of societies ' changing perceptions of women on the portrayal of Disney princesses. These films taking into account the earliest film and certain popular characters that have represented a shift from being the coy damsel in distress to a woman who plays an active role in determining her own destiny. The portrayal of the Disney princess has changed in accordance with the development of women in society over time (1937 to 2013) from demure and traditional to
Doritos were first introduced in 1968 by Frito-Lays. From 1968 until now Doritos have used many advertisements to promote their product. Over the years, Doritos has become a successful company and is known for their different flavors chips. During 1995 and 2013, Doritos created two different Super Bowl commercials that are broken down between their target audience, historical context, media choices/composition of advertisement and rhetorical appeals. In these commercials there are three rhetorical appeals being presented: logos, ethos, and pathos.
It’s commonly known as the emotional appeal. For example in the ad, the old man misses his past as an astronaut. He’s sits in his couch and thinking about the great life that he had before. It’s very relatable because you have those moments where you think to yourself I wish I can go back to this day because it was the best day of my life. For the old man, it was when he first flew into space.
People of all ages throughout the years are very familiar with the concept of Disney movies. Some notable classics of Disney are “Beauty and the Beast” which was released in 1991 and “The Little Mermaid” which was released in 1989. Among the children, the Disney princesses left a good impression on them like Cinderella from “Cinderella”, Pocahontas from “Pocahontas”, and Mulan from “Mulan”. However, many believe that Disney movies serve as a good influence to young audiences but people should know that Disney also has its flaws. Disney have showed negative portrayals of Disney princesses in their films especially when it comes to their usual unattainable beauty ideal and portraying their princesses as inferior to men.
For an advertisement targeted at moderately insecure women and women with a beauty complex, emotions play a huge role in the success of the ad. The first way the ad does this is through the display of a beautiful woman with perfect hair. When the target audience lays eyes on the advertisement, the first thing that crosses their mind is to look as perfect as that woman. The woman in the ad is saying in a sense, “use our product and you can look like me!” It plays on women’s’ jealousy.
Logos creates a sense of urgency in the reader’s head that they need to monitor their child’s behavior. One of the credible sources Hanes uses is from a University of Central Florida poll, which found that, “50 percent of 3-6 year old girls worry they’re fat” (*). Hanes argues this statistic could be stemmed from the Disney Princesses image. The princesses have a particular shape and size that has created a standard for body image. The author uses these facts to show her audience that if parents continue to allow their children to view these images, their child will desire to be just like the Disney Princesses.
When animals around the planet begin to attack humankind, it is up to one man to persuade the world to take action, or allow themselves to perish. Jackson Oz, a dropout from Columbia University, has for years, been developing a theory called HAC or Human Animal Conflict. After noticing an increasing number vicious of animal attacks on humans, Oz dropped out of Columbia University to focus more on HAC, that raised several eyebrows from his peers. He has no job or PhD and is struggling. All over the world, brutal attacks are destroying entire cities.
As one of the most influential entertainment producers, Disney dominates the global market for ages attracting the countless audience around the world. However, Disney’s most famous “‘princess’ fairy tale stories” (Barker, 2010, p. 492) are criticized for racism and sexism. In 2007, Disney confirmed production of the film, The Princess and the Frog, featuring the first African-American Disney princess, Tiana. For Disney this film was the response to the accusation of racism and sexism represented in its animation. Also, it was filled with African American parents’ anticipation and excitement who longed for a non-stereotypical black woman on the screen (Breaux, 2010, p. 399).
While many young girls love the princesses and look up to them, others view these characters as negative role models. Disney Princesses have always appeared in movies as young women who dress in elegant gowns, have sexy bodies and perfect hair. They are always paired with a prince who lives in a castle, meaning that he has a lot of money. This description of what the Disney Princess is like; give us a big concern in the influence this image is giving to the little girls. Unfortunately, what girls learn as children carries on into adulthood.
The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl.