Stereotypes In The New Green

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In the documentary Brown is the New Green, Latinos are the main and only focus. The film is about how George Lopez normalizes the image of Latinos in the United States through entertainment. George Lopez is a major representative factor in the Latino community. The connection between George Lopez and the Latino audience creates a cultural identity. This is the first true representation of Latinos in the United States. Before Lopez, Latinos only had stereotypical icons, like Speedy Gonzales and Jose Jimenez that perpetrated only negative traits for the entire community. Starting with George Lopez, Latinos are shaping their cultural identity by changing the narrative from isolated marketing to marketing with representation. The United States …show more content…

Before Univision, television programs were mainly in English. Television productions portrayed the average Latino to something that was not true and was based on stereotypes. Lopez wanted to change that, not only for himself but for the Latino community. Latino youth identifies with their cultural upbringing and background but also with other cultures in the U.S. Latinos no longer need separate advertising as their tastes are minor the majority of society. While the first generation stayed together in their communities, their children were exposed to both their own communities and other ethnic groups in society leading them to be multicultural. For example, most are born in the United States, and therefore, they are bilingual because its members grew up speaking Spanish at home but were educated in English. While they don’t need separate advertising, they need representation in advertising and all media. George Lopez was a major representative factor in the Latino community because he talks about not only growing up and being Latino but all issues in family-life today, that transcends cultures. While Lopez bridged the gap between Latinos and major networks, teens still need to see Latino idols, which have drastically increased since the publishing of Brown is the New Green. Shows like Jane the Virgin feature a non-nuclear Latino family, but with strong Latino roots which merge the modern U.S. Latino family with the right amount of cultural identity. The characters hold strong Catholic beliefs, as does most of the Hispanic population. This view on personal values heavily resonates with the Latino teen. The youth has a choice to stick with their cultural identifiers or identify individually, but their roots will permeate through

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