Marks And Spencer Essay

SECTION D: Findings and Recommendations
Marks & Spencer (M&S) has weaker business in Malaysia due to their poor skill of stock control. Sun Zi mentioned, ‘Be as steady as mountains when encamping’ in his rules of manoeuvring of the troops. Thus, M&S has to make sure that its workers are all as steady as mountains as they are the main pillars of the company and representation of the company image. It is no doubt that M&S is a prestigious brand in the mind of consumers, and they believe that M&S is a professional company that the staffs should provide optimum quality services. However, many customers complain the online shopping and delivery services take a very long time when it should be fast and efficient. Customers who were seeking for good

Sun Zi mentioned in first mover advantage of weaknesses and strengths that “Those who arrive first at the battleground will have sufficient time to rest and prepare against the enemy. Those who arrive late at the battleground will have to rush into battle when they are already exhausted.” As mentioned in the SWOT analysis above, M&S has a great opportunity to enter China and India, one of the fastest growing markets. If they enter fast, they will be one of the first higher end brands in these countries. Therefore, they should seize this opportunity, when the company fully utilizes their strengths they would easily gain a huge share in these markets. They have tons of experience in adapting to new environments as they have 40 over stores around the world; this would path an easier way for them in comparison to inexperienced brands. On the other hand, they can also focus on using their online shopping and up to date delivery infrastructure to enter the markets first before even setting up the stores, as physical stores would take some time. The can also focus on further improving their strengths for example adding multiple languages or web designs for different markets. As the first brand to enter, they would be able to stand firm with online and physical stores earning huge profits before other brands tries to rush into the market with less preparation and a lesser chance to beat Marks & Spencer in China and