69). An example of this adjustment in marketing through digital technology can be seen in 158-year-old department store Macy’s. Launching this marketing strategy in 1998, Macy’s led the development in the E-commerce sales industry by opening the Macys.com website from California while continuing its traditional physical store headquarters in New York City. This marketing evolution took another 12 years before Macy’s started to show advancements in digital retail marketplace by announcing an all-inclusive multi-channel marketing (omni-channel) strategy, focusing on the creation and integration of the now dual approach to retail shopping across the physical and digital stores. Along with the traditional store experience the shopper has been accustomed to, Macy’s expanded its shopping experience through two different online shopping opportunities.
In February, Tesco Malaysia officially launched operations with the opening of its first hypermarket in Puchong, Selangor. There are 2 types of store categories in Tesco Malaysia; i) Tesco Hypermarkets - The hypermarket format offers customers a complete one stop shopping experience for their needs. It carries more than 60,000 lines of products including nearly 3,000 of its own brand of products ranging from food to non-food items. ii) Tesco Extra Hypermarkets -
Introduction Zappos is an online shoe retailer that started its business in the year 1999. The company later expanded and increased the variety of the products of its business by adding clothing, beauty products, and housewares. The Zappos Customer Loyalty Team Case Study emphasizes on the customer service department and the initial focus the drop ship method. The company also created a brick and mortar storefront to expand the business from online only and increase sales. The management of Zappos took an innovative approach to earn their required return on investment.
LensCrafters was founded in 1983 by Dean Butler. Butler was a former employee of Proctor & Gamble and managed over the following products, Ivory liquid, Cheer laundry detergent & Folger’s instant coffee. Butler was not the first to come up with concept. The concept was brought up by New Jersey based company called Eyelab. The concept was to feature mall-based stores with mall hours, onsite lab for lens and option to choose from thousands of frames with a same day turn-around.
Competitive Advantage Customer Loyalty • Brand Image: Uniqlo has built up brand awareness through advertising and marketing. Uniqlo eventually got its message “high quality, fashionable pieces in lots of colour at reasonable prices” across. • Positioning: Uniqlo has positioned itself as the world’s only LifeWear Brand. LifeWear is comfortable everyday clothes for a better life as a result of its high quality, fashionable and affordable characteristics. (Refer to Figure 1) • Unique Merchandise: The name “UNIQLO” is a contraction of the words “Unique Clothing”.
Costco warehouses sell anything from fresh and dry foods, electronics, books, apparel, pharmaceuticals, and home furnishing. Strengths: • Kirkland brand • Provide good quality at a lower price, consistently • Loyal customer base • Employee focused • Choose products carefully One of Costco’s best strengths comes from its own Kirkland
Introduction Uniqlo is ranked as the 1st apparel brand in Japan (Fast retailing, 2014) and the 5th SPA (Specialty Store Retailer of Private Apparel) in the world (VFPress, 2012). The brand has demonstrated a strong development during the past years with around 818 stores worldwide, estimated at August 2015, (Fast retailing, 2014) and now, they are planning for an expansion to Vietnam market. This report will provide useful information which can be guidelines for Uniqlo’s strategy to enter a new market. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. Question 1: PESTLE analysis of Vietnam market 1.
Their goal and vision was to create factories that sold fashionable clothing at reasonable prices. A year later John Orr’s businesses were brought by Chiapinni and Cohen whom formed a group with BoE. They purchased all of John Orr’s businesses consisting of The Hub and Milady’s. Mr Price had gained capital from these department stores, and this capital was used for a new company called Staco. In 1996, Staco purchased the jewellery company, Galaxy and Co. which led them to purchase Sheet Street as well.
The organization used its brand identity along with the new technology they developed to their strength in terms of developing as well as marketing the product which leads to the incredible amount of sales of the Chanel no 5 perfume. The adequate marketing mix is essential and a must for any product to reach the peak of its product life
Introduction Tesco Stores (Malaysia) Sdn Bhd owns and operates hypermarkets in Malaysia. It offers fresh produce, groceries, household items, and apparel and its own food and non-food products. The company was incorporated on 29thNovember 2001, as a strategic alliance between Tesco PLC UK and local conglomerate, Sime Darby Berhad of which the latter holds 30% of the total shares. Tesco opened its first store in Malaysia in February 2002 with the opening of its first hypermarket in Puchong, Selangor. Tesco Malaysia currently operates 49 Tesco and Tesco Extra stores nationwide.
Urban Outfitters, Inc. Executive Summary Urban Outfitters, Inc. is a lifestyle specialty retail company that operates in two segments, Retail and Wholesale. The company serves its customers directly through retail stores, websites, mobile applications, catalogs, and customer contact centers (street report). The Urban Outfitters stores offer women 's and men 's fashion apparel, intimates, footwear, beauty and accessories, active wear and gear, and electronics, as well as an eclectic mix of apartment wares and gifts to young adults aged 18 to 28(street report). Urban Outfitters emphasis is on creativity. The organizations goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an