The activity of LVMH is mainly focused in luxury industry and its spectrum of products is divided into five generic fields: • Wines & Spirits • Fashion & Leather Goods • Perfumes & Cosmetics • Watches & Jewellery • Selective retailing According to the financial report of LVMH as of 2013, below are the revenues generated across the above mentioned fields. It can be observed that the Fashion and leather goods have consistently generated the maximum revenue for LVMH accounting to over 33%. Porters Five Forces Framework Fashion and leather goods have generated the most revenue for LVMH. Below is an analysis of Porters Five forces with the Fashion and leather goods industry as a whole. Threat of Entry/Potential Entrants The threat of entry is …show more content…
• Customer segment needs to be targeted appropriately. Usually for fashion it is the middle/high income customers • Customer shopping experience needs to be high • Quality of products needs to be high Threat of Substitute The threat of substitutes for LVMH is moderate due to the below • Fashion and leather goods have very high product differentiation. Companies need to focus on customer demand • Customers are loyal and have also realized that there is no substitute brands when it comes to fashion • Local market fashion brands can tend to “copycat” the industry giants who have just entered the respective market • Substantial product …show more content…
Due to their huge success, control over suppliers can be always be maintained by the company. Rivalry among the competitors is the force to reckon with and it is the one that will decide the future profitability of the fashion industry. Competition in fashion is very high since there are only a handful of competitors when looking at the giants. Future Industry evolution Scenario 1 The future of today’s world is technology. The evolution of fashion industry should be in trend with the technology developments. Technology is the driver of transformation supported by government incentives. The options could be as below • Fabrics used should be new high-tech. Some examples could be nano-tech fabrics and programmable clothing, use of biodegradable non toxic spray-on clothing • Clothes for each could be designed using 3D body scanners which will allow people to “try on” clothes in virtual mirrors and interactive screens • Switching to a “low-carbon” economy based on renewable
Click here to unlock this and over one million essaysShow More
FSA Practice Essay: Clothing Over Time Clothing has existed in many cultures for thousands years, and clothes have advanced in their style and functionality over all of these years. From ready-made apparel used in the America Civil War to using computers to design clothes during the 21st century, clothing has come a long way from its origins. Preferences in clothing changed drastically as well, going from preferring style over comfort to comfort over style and back again countless times throughout the years. Overall, the evolution of clothing has been one of the biggest in terms of items for humans and will most likely grow even further into the future with new and better technology.
Porter’s Five Forces Porter’s Five Forces framework is to identify the level of competition within the industry and to determine the strengths or weaknesses which can utilise to strengthen the position. The framework consist of five elements: threat of entry, bargaining power of supplier, bargaining power of buyer, threat of substitutes and industry rivalry. Forces Analysis Implication Threat of new entrant Low Threat Diversified of product There are high demand of furniture and electrical appliance.
Threats of substitute product - high • Buyers are likely to shift to other products considering the weather conditions. • Low price jeans. • Substitute like formals and trousers Bargaining power of customer – high • The power of buyers is comparatively high considering the fact that they can simply change to other brands. • Converting cost is low. • substitutes Competitive rivalry – high • high chance for customers to shift to substitute brands – ( CK jeans , guess jeans, DKNY jeans and Diesel) • mid – class employees prefers low rated jeans • Low level of product difference will increase competition because of no brand ID.
Each of the forces is determined how competitive in that industry as well as the structure of the industry. Porter’s five forces factors are consists of competitive rivalry, the threat of new entrants, the threat of substitutes, bargaining power from
The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.
Fashion design is a mix concept about science, technology and the arts, it related to “aesthetics, culture, psychology, materials, science, engineering, marketing, color science and other factors. Design means plan, ideas, establish programs, it also includes imagery, mapping, system type of meaning” (Evans and Smith 2006; Reinach 2005; Tokatli 2008). " Fashion design process has many aspect, according to the requirements of designing objects, designers conceive and draw renderings, floor plans. Then they produce drawings, finally, complete design from the whole process quotation. With the continuous development and update of the fashion industry, people’s demand of fashion design products is becoming more and more unique.
Fashion trends are a reflection of the political, social and economic changes that surround us. Clothing carriers a major role in the social construction of identity. Changes in fashion and in clothing can be used to trace and interprets these transformations in culture. For instance, the war was the dominant influence on fashion in the 1940s. It became clear that women were desperately needed in industry for assembling weapons and other duties.
As a result, the company has suffered for disappointing earnings and sales. One of the reasons is because in the attempt to turn around the company, the raw material and labor cost increased which lead to an increase of 20% per item. As a result, now the company is facing struggles because foreign competitors such as Zara, H&M, Walmart and Target are stealing its customers with cheaper and fresher fashion. Another driving force that affects the fashion industry is the information revolution. The instant availability of information and instantly interaction are the implication that has changed the nature of competition in the fashion industry.
Porter’s five forces interact to shape the competitive landscape facing port authorities and port service providers. The 5 forces are stated below; 1. The rivalry among existing competitors 2. The threat of new competitors 3. The potential for global substitutes 4.
The report also provides in depth analysis on how H&M has used its capabilities to grow its operations through the practices of market development, product development as well as market penetration. The Threat of New Entrants within the Apparel
Hennes and Mauritz (H&M) is Sweden based global company in the clothing industry. H&M has over 2600 stores in 43 different countries. H&M is known for their stylish or quality merchandise and its affordable prices. H&M has the aim and goal to provide quality fashion at the best and affordable prices. H&M also has the goal to provide good knowledge and product with good quality of well design, fashion, and textile (Matos, 2012).
3.2 Industry conditions (Porter 's Five Forces Analysis) Five forces which would impact an organization 's behavior in the market. Understanding the nature of these forces provides organizations the required insights to enable them to formulate the appropriate strategies to be successful in their market (Thurlby, 1998). 3.2.1 Threat of new entrants (high entry barriers) High capital investment for competitor entry into telecommunication industry. Companies in this industry maintain development, spend fairly large amount of capital on network equipment and incurred high fixed costs. Besides, technologies are also considered as barriers for new companies to enter the market.
Secondly, Porter’s Five Forces Model is used to analyse the level of rivalry in the market, the attractiveness for potential new entrants, the power of suppliers, the power of buyers and the threat of substitution. This will allow us to see a holistic view of the industry in the market environment. Thirdly, the PESTLE framework is used to analyse the factors within the macro environment that are influencing
The economy has always been a source of great debate amongst the leading capitols of the world; and why shouldn’t it be? Considering that only slight change in scales can wreak havoc on the fragile economy. Up until recently the limelight for the stability of the economy shined only on industries such as oil industry, gold, and technology and so on; however, recently amongst the monopolized foray of industrial play has emerged another player- The Fashion Industry. Fashion is a $1.2 trillion worldwide industry, with more than $250 billion spent yearly on design in the United States, as per industry experts.