Maslow's Hierarchy Of Needs Essay

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Introduction There is no point in having the greatest expertise in the world in your company if they are not motivated. All effective leaders want their organisations to be filled with people in a motivated state of mind. Motivated people have a positive outlook, they’re excited about what they are doing and they know they are investing their time in something worth doing. The challenge for all leaders is to create a situation where measures to create motivation then create performance that again gives a beneficial result. “A company can set the strategy but in the end it is the employees that have to implement the strategy. – Economics of Strategy – Besanko et.al. It is not unusual for an individual to express her disappointment in her salary but will still perform if other…show more content…
Good leaders recognise that if they are to build productive and highly successful teams, they need to understand and look after the needs and well-being of team members. This is a fundamental part of the “emotional contract” between leaders and their teams. Maslow’s Hierarchy of Needs is a popular way of thinking about people’s needs. Published by psychologist Abraham Maslow in his 1943 article “A theory of human motivation, this theory contends that as humans we strive to meet our most basic needs, we also seek to satisfy higher set of needs. Maslow present this set of needs as a hierarchy, consisting of: The theory argues the fundamental level starts with the physiological need for food, water and shelter. This is followed by security and social needs. Maslow believed that the higher level needs could only be met after the lower lever needs had been satisfied. This theory is often misused within the workplace as it was not intended for use in the workplace and Maslow only started to use it himself after it became popular as that type of tool. However, the theory is important as an idea or a process that could be used when meeting a team member’s
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