The Starbuck Hierarchy Theory

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The brand name of the Starbuck is popular are no longer depending on the quality of the coffee only, but also the customer service. A study shown that the turnover rate of employee at Starbuck was 65% which compare to the other national chain retailer with the average range of 150% to 400%. This indicates that Starbuck have a good work environment that allows them to retain employees and emphasized in term of the employee motivation. One of the motivation theory that Starbuck had been applied is the Maslow’s need hierarchy theory. This theory is proposed by Araham Harold Maslow by year 1954. There are 5 different needs in this theory which consists of: Physiological; Safety; Belongingness; Need for esteem and Self-actualization. Maslow believed that a man being motivated by the needs he wants to satisfy. So, the fundamental needs must be satisfy in order to begin motivating behavior (Adiele and Abraham, 2013). 1) Physiological Physiological needs is fundamental and most basic need for human survival. According to Jerome (2013) explained that the physiological needs consist of the food, water, shelter and oxygen. Besides that, Kaur (2013) also mentioned that organization must provide the adequate salary which enable the employee to afford their living conditions. In practice, Horward Schultz, the chairman and chief executive officer of Starbuck believed that the only competitive advantage of Starbuck is their workforces. So, Starbuck satisfied their employee by offering

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