Starbucks Leadership Analysis

In this assessment I will be proving that I understand the requirements of written and verbal business communication.

Nowadays, the number of coffee drinkers are increasing. As the demand for coffee grows, the number of coffee chains is also increasing. Of that, the representative coffee chains in North America are Starbucks and Tim Hortons. Starbucks has the highest brand awareness amongst the world coffee chains. It started in Seattle, the United State in 1971. Starbucks has a very unique and symbolic logo that people can easily remember it. It features a two-tailed mermaid with long hair. The background of the colour is deep green and the rest of it is white. Whereas, Tim Hortons was established by Canadian hockey player, Tim Horton and the first open was in Hamilton, Canada in 1964. It is now the most beloved and favorite coffee chains in

Companies big and small at one point in time come face to face with an issue or two. The business owners, the managers and even the employees can be affected. In the workplace there is actually no such thing as “perfect” communication. There can be two types of communication, negative and positive. Positive communication is understanding what is being said and negative communication is not understanding, it is that simple. Depending on the situation “negative” communication is most common; such communication usually resides between managers and employees, which can cause a minor or major downfall within the organization depending on the occurance.

In developing this paper on leadership, I examined what was most important to me as a leader. As I reflected on my leadership philosophy, I thought about my experiences and the principals that I have learned through my own self-discovery and the observation of other leaders that I have had throughout my life. My leadership philosophy paper will focus on what leadership is to me, core values, and knowledge of others.

Having an effective leader at the helm of a group of people is an important part of being successful. The best leaders are inspirational, patient, confident, open-minded, decisive, personable, positive, and a smattering of other great qualities. Legendary football coach Vince Lombardi’s profound quote regarding leaders still sticks out to me “Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.” A true leader is gritty and persistent enough to find what really motivates people to become the most successful they can be.

The 'Adult' analyses data and interactions and then decides what action or reaction to take to appropriately transact with other people and in order to change our Parent or Child we must do so through our Adult (Berne, 1964). Berne (1964) describes the behaviour of the adult sa being attentive, interested, straight-forward asking questions such as why, what, how, who, where and when, how much, in what way and making comparative expressions and reasoned statements.

A good leader has many certain traits and qualities. Communication being one of them. A leader needs to be able to speak to everyone, since they are in charge. Leaders will use constructed criticism to let the people being lead know how they are doing, what could be fixed, or what could be better. Good leaders

Businesses have been playing a crucial role in people’s lives. No matter what they go or what the occupations they are; people are drawn to get involved in businesses. However, behind the scenes of the business thriving, the environment is deteriorated each day. Many development schemes are come up with the plan related with the depletion of the environment (Shah, 2002). Because of people and environmental damages, attentions were drawn to corporations for ensuring their sustainabilities. John Elkington designed a framework called Triple Bottom Line(TBL) (cite), which allows employees or entrepreneurs to adopt it for evaluating their performances regarding three dimensions people, planet, and profit. Starbucks is one of successful corporations which uses the Triple Bottom Line. The underlying Starbucks’s policy is to "inspire and nurture the human spirit-- one person, one cup, and one neighborhood at a time" ( Herbeck, 2012). The statement which was previously mentioned shows that Starbucks does not solely concentrate upon their profits, but their stakeholders’ well beings and the environment as well. This firm tries to launch many campaigns based on the three factors of the Triple Bottom Line. As a result, when it comes to Triple Bottom Line framework, Starbucks was given the opportunity to appraise and monitor its operations.

Starbucks is known for its delicious fresh brewed coffee and its dedication to employees, customers and communities. Starbucks is one of the largest companies in USA and it is based in Washington. The company keeps its customers on their toes with new products and loyal customer deals. Every year the company is introducing something new and interesting. This strategy and approach keeps the company on the top and customers coming back for more. Starbucks sells high quality food and brands for affordable prices. Recently, the company launched a wine collection in addition to the coffee. Now, customers can enjoy a coffee in the morning and a wine after work. This strategy will bring more revenue to the company and will put the Starbucks on the map with other great small shops. The brand has also positioned itself best coffee brand in the market by providing attractive store design, unique environment, elegant taste and high quality coffee beans (Kotler & Keller, 2009).

Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation.

They are focused on their suppliers such as coffee beans farmers and customers. Starbucks through the fair transition to keeping coffee beans market position and provide high-quality coffee as well as a comfortable place to customers enjoy Starbucks’ coffee and food. Also, Starbucks has involved a lot of community activities, so they are created a long-term relationship with the community. Moreover, Starbucks also focus on environment development. Such as cycling activities and water Conservation. It shows Starbucks are responsibility company and ethics operation with CSR in

However, Starbucks can be considered to be ethical as the actions that they have adopted, are to increase market share, to be the leading leader in the industry. This helps Starbucks to stand firm in the industry. It is the long-term self-interest of Starbucks.

It’s been known to present good ethical manner for the past four decades. Starbucks placed as Fortune Magazine’s fifth most socially responsible company in 2012, and for good reasoning. They enjoy investing in the people and communities they’re working for. Starbucks also sets a goal that all of their products are ethically produced and purchased, every year they get closer to accomplishing this standard they set. The company is always searching for better ways to produce sustainable production for their products. They also have set in place some guidelines for the company as a whole. overlying three important qualities; ensuring environmental leadership, economic accountability, and product quality. Starbucks is also known to support Ethos Water, which provides over a billion people with clean drinking water. This company is being socially responsible because they’re using good ethics to give back to the

Human Resource Management: Starbucks is known for its exceptionally learning base workers. They are the primary resources of the organization and they are given incredible advantages like investment opportunity, retirement records and a sound society. This successful human capital administration interprets into extraordinary client administrations. It was evaluated 91st in the 100 best work environment for by Fortune

Effective communication at work is essential to everyone in a company. This could make the task easier and finish their goals in the company. If there is an effective communication, it is easier among the employees and staff, among the bosses and other departments, to accomplish their task and be united if they have an effective communication. Communication makes the delegated tasks easier in accordance with the needed requirements of the bosses in a company. Employees would be more motivated with their job if they feel that each of the employees cooperates with each other. Working in this kind of environment is quite easier than working with an environment that lack communication. There are different functions of