Starbucks Pestle Analysis

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These people mentioned above are those who have been directly contributing something in order to help achieve or provide something to the company in form of capital, inventory, and efforts. *Internal: Within the organization. *External: Outside the organization. 1. Employees. Starbucks company considers employees as one of its top stakeholders. The employees are the workers who invest all their efforts, ideas, and time in order to bring the company towards its mission and goals. The employee management of the Starbucks company is known as one of the best among the companies. Giving a wide range of perks such as bonuses and health coverage for those who works for at least 20 hours a week is their strategy to motivate their employees. By having…show more content…
Competitors. Competitors are also considered as stakeholders because they can directly or indirectly give impacts to company’s performance. In this case, the main competitors of Starbucks are Mc Donald’s and Dunkin’ Donuts. As stakeholders, competitors mainly target the customers of Starbucks company. 3.2.2. PESTLE Analysis on Components of the External Environment of Starbucks Pestle analysis, which is sometimes referred as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service (Pestle Analysis [No date]). 1. Political Factors. Political factors determine the extent to which a government may influence the economy of a certain industry. Political factors include government policies, legislation, and foreign influences. In 2010, Kraft and Starbucks engaged in billion-dollar legal fight because Starbucks decided to end their 12-year contract. As a result, Starbucks would have to obey to the government’ rules and pay a huge amounts of money to Kraft (Reynolds, 2010). 2. Economic…show more content…
Motivating and Rewarding Employees 3.3.1 Maslow’s Hierarchy of Needs Theory 1. Physiological Needs. The first level of the Maslow’s Hierarchy of Needs Theory is physiological needs. The physiological needs are made up of basic human needs such as food, drink, shelter, sex, sleep, and other physical requirements expected by employees. At this level, Starbucks successfully fulfills the employees’ physiological needs by giving the employees’ breaks in the purpose of fulfilling their hunger needs. 2. Safety Needs. The second level of the Maslow’s Hierarchy of Needs Theory is safety needs. The safety needs are including security and protection from harm within the work environment as well as assurance that physical needs will continue to be met. Starbucks also successfully accomplishes the safety needs. Starbucks offers a safe environment to work and medical insurance for their employees (Starbuck, 2011) 3. Social Needs. The third level of the Maslow’s Hierarchy of Needs Theory is social needs. The social needs include affection, belongingness, acceptance, and friendship. (Starbucks, 2011) At Starbucks, the employees treat each other with respect and dignity. This means all of their partners are entitled to work in an environment that is free of harassment, bullying, and
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