Pestel Analysis Of Advertising

It affects the distribution of real income, people on fixed incomes suffer as the purchasing power of their incomes decrease as price levels rise. Secondly, purchasing power od households on fixed income decline, as inflation tends to result in more unequal distribution of income as those on lower incomes find their wages do not rise as quickly as those on higher incomes. In times of high inflation household tend to purchase real assets that retain their real value since their prices rise faster than the inflation rate. Finally, another negative impact is the income tax earners suffer from fiscal drag pay rises to combat inflation put them into higher marginal tax brackets. This means as employees’ nominal wages increase with inflation their real wage (purchasing power of nominal wages) may remain constant.

The question as to how the Great Depression led to economic nationalism in Europe and more specifically Germany can be answered and concluded with the main causes and the consequences such as the different actions governments had to take in order to benefit their countries. An outbreak of nationalism and protectionism in Europe was experienced after the depression affected the economy. Firstly, the depression caused big money losses in many European firms. This led to a rise in unemployment when more workers were fired, thus decreasing their incomes. Consequently, European governments decreased unemployment benefits (Paxton, 1975) and offer more employments to encourage its citizens to become employed again (Parker, 2008).

Supporters believe that raising the minimum wage will positively affect the economy. The individuals that are not supporters of the minimum wage increase feel that an increase, (while it is helping low-income individuals) will make it more difficult for companies and businesses to succeed. Anti- supporters believe that due to the fact that company owners would have to raise wages or prices of their products in order to make profits, this could eventually lead to the business closing. This could then lead to a “trickle-down” effect for the rest of the economy. Anti- supporters believe an increase in the minimum wage will negatively affect the economy.

Raising the minimum wage will ruin our economy. Look at the big picture, businesses and companies will struggle or close, poverty will increase, and the price of consumer goods will rise. There are a few things that let economists know how the economy is doing at the moment. They’re called economic indicators, and 2 of them are consumer confidence and unemployment rate. The more people that are unemployed, the less money being used to buy things which hurts the economy.

For question 2 Blackberry has a history of working with professionals providing them phones of their choices. BlackBerry is well aware of the fact that the business class will be the potential buyers of the phone so why not focus only on selective promotion rather then being distracted in different directions. When you know your buyers then why not focus on them and look for the prospective profits that can be earned from the selective sector. Question 3 Blackberry is going to market and advertise it's phone to the 'Power professionals' through digital media and social schemes. It's ads will be found where ever the business professionals go to search for information gathering.

Because now you can be fined if you do not have insurance. It has made our taxes go up especially for the wealthy. It is making people lose their jobs and hours because businesses are cutting the worker hours to avoid covering the extra cost of employees insurance. People should not have to pay for health insurance or be threatened with a large fine for not having it. It is intrusive for the government to require you to have insurance.

Watts’ accounting regulation explanations and evidence have important implications for accounting regulators (Watts 2003). Asymmetry in litigation leads to asymmetry in regulator’s cost. In essence, what Watts is saying is that, conservatism cuts the political expenses on regulators and standard setters. Moreover, to decrease taxes and increase a firm’s value, there must be an asymmetry between gains and losses. If a firm under report profits they will pay less money, hence there is a direct link between profits and

An increase in wages leads to a decline in supply of goods and services because labor is considered as a business cost. However, a reduction of labor costs also results in a decline in demand because the supply side creates the demand equation. The reason for this is that as costs of business are reduced by reducing the cost of labor, the result is that there are jobs lost and therefore there is less money on the demand side as well. Where there is a shortage of skills, high wages must be paid to ensure that workers are attracted. However, low skill jobs have many people who can work and therefore the result of this is low wages for such tasks (Gerhard, 2009).

First of all, from financial crisis to the economic level, a direct impact on exports. In the field of economic upheaval brought people psychological change, they are increasingly losing a sense of security. John Lipsky (2008) said, “it is conceivable that the harm of it how much deep is the people of the world must face a major challenge”. The financial crisis has a direct impact to the individual life. Inflation, business failures, economic difficulties to reduce people's ability to pay, this not only makes the increase in the number of people cannot afford the mortgage,

In his opinion, state should increase the aggregate demand by applying some fiscal and monetary policies. Decline in demand will naturally reduce the flow of resources to service and production of goods, which may damage employment and increase inflation. Natural changes in the prices, wages and interest rates cannot solve the problems in the short run, then the harms which is occurred in the short run can give a rise to bigger devastation in the long run. Keynes clarified his pessimism for the future with these sentence ‘’In the long run, we are all dead’’ According to Keynes, the reasons of recession and unemployment are occasionally the measures that people take to avoid them. If households want to save more than firms ' investment desires, output and employment levels in the economy will decrease.

What causes a recession is inflation. Inflation is a general increase in prices and the fall in the value of money. Falling confidence in the consumer can be a major cause in leading to a recession. Also, manufacturing orders starting to slow down in the economy, this can lead to less money being produced throughout the economy resulting to a loss of jobs. Since this causes a high unemployment rate many of the people will get on a government welfare program to pay for their family and that is even more money being lost in the economy, making the nation fall into a deeper recession.

Recession also aids to cease the industries and various organizations due to of low investment leading employees to loose their jobs eventually leading to decrement in income flow in nation. In addition, recession causes investments and government expenditures to go down because of the low income level and low consumption. It causes industries to collaps, firms to lower the costs of production. Eventually leading to unemployment.

As well, there is a huge potential of causing small business to collapse due to higher wages and being unable to afford it. Machines would replace humans. The impact would be massive to the economy. This is why the minimum wage should not increase. The raise of the minimum wage will increase the unemployment rate.