Advertising, Dustbowls, and Automobiles
While reading Lands of Consumption: Auto Tourism and visual culture in California, 1920-1940, I couldn’t help but make connections between advertising back then compared to today. Advertisements today are much more competitive and have different means of reaching the consumers, but the idea is still the same. Get the consumer to buy your product.
Today consumers are influenced by more than just the advertisements put in front of them, but also the media. I learned in one of my other classes that the media basically controls what advertisements you are exposed to. For example, all radio stations can be traced back to roughly six companies. Therefore you will hear the same music being played, the same advertisements, and the same types of shows. This goes for TV, the
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People stopped using their cars for leisure and this greatly affected the tourism in California. Southern California automobile tourism saw a huge hit. “Blame seekers targeted advertisers for over stimulating consumer desires,” (J. Otts page 59) for the reason why the stock market crashed. They blamed the advertisements for being so good, that consumers couldn’t resist, which caused them to buy more than they could afford. Quickly people started to notice “a trickle of migrants,” (J. Otts page 60) and they weren’t coming to California for tourism, but instead in look of work. It was then that the advertisements and billboards took a turn and started becoming disclaimers warning immigrants that in fact there were no jobs here in California. It eventually got so bad the Los Angeles Police department set up road blockades and check points for the immigrants to try and stop them from entering California. They didn’t prevail, and by 1960 “there were more than 1.7 million Oklahomans, Texans, Arkansans, and Missourians living in California, constituting one eighth of the state population.” (J. Gregory page
In Racial Fault Lines: The Historical Origins of White Supremacy in California, Tomas Almaguer (2009) describes how race and racism coincides to facilitate the birth of white supremacy in California during the late nineteenth century. The idea of racial formation allowed groups to establish their power and privilege over defined racial lines. For each of the three racialized groups presented Chapter one combines the historical and sociological framework to describe the transformation of Mexican California. Through highlighting the historical accounts of racialized groups, fear of potential threats to white workers creates white supremacy. He continues by describing the peopling of Anglo-CA from 1848-1900 with the immigration of Irish, German,
While men left their hometowns and families, women had to learn how to run businesses, take care of farms, and raise children by themselves. These people, known as ‘49er’s, traveled immense distances, some even going through Panama or around Cape Horn. By the end of 1848 almost 100,000 non-California natives were in the state, compared to a mere 800 the year before. Gold mine towns were everywhere in the region with saloons and shops along with businesses looking to strike gold and become rich. San Francisco’s economy boomed and became the center of the new frontier.
Not every part of Los Angeles would you want to walk down once the sun goes down. California can swallow a person up without hesitation, or have a dream come true. That is where the dread is evident in David Thomas work. Some many people come to California with the aspirations of making it; succeeding is difficult in a place where it is like a revolving door when only a few manage to pass through. It may seem like this would make people not want to come to this state.
The world wars had a profound impact on the United States, and California was no exception. As a major agricultural and industrial state, California played a crucial role in supporting the war efforts of both WW1 and WW2. These conflicts led to significant economic and demographic changes in the state, as well as discrimination against certain groups. In this essay, we will explore the effects of WW1 and WW2 on California, and examine the connections between the two conflicts.
It also made the Okies have their story to tell when some Californians view them as people coming into their state and taking their
Charles Stanton, who had ridden henceforth to come back with seven mules with supplies from John Sutter. Just as they believed that they were able to move and expand forward just and they promise land of California was supposed to be to emigrants. . Before the route was strolled on they were warned that the route was
In a letter from A.G. Arnoll, secretary and general manager of the Los Angeles Chamber of Commerce, to G. J. Brunske, A.G. states "During the first years of the depression we lost about 160,000 of our Mexican people. They were frightened out of the state, mostly by the cry of the vast increase in population which had within recent years come into California from temperate region areas and unfamiliar with the fact that the Mexican laborer was an older citizen as a rule than himself, yet adhered the sogan 'do not hire a Mexican if a white man is out of work...'" With the increase in white population, racial motivations and decrease in Mexican Population of the region, this examplifies that the discriminitory beliefs caused difficulty for Mexican Americans when searching for
Throughout history, there have been many changes pertaining to what is now called California. From Spain, Mexico, and the United States each country added their own ideas and culture blending them all the way. Once Mexico claimed this land from Spain they had to create their own identity. The Mexican government wanted to erase Spain’s influenced around the land. With the secularization of the missions it opened up many different avenues such as free trade, and colonies of immigrants they were not expecting.
The owners and banks were greedy. If the landowners in California let the Okies have some land, some necessities, and privileges, how long until the Okies wanted more? Once the Okies had a taste of a better life, they would stop at nothing to get it. When the people of California saw all the migrant workers who were so different than them, they saw a threat. They cannot let them rebel or strike or it will spell the end of all they know.
Americans were able to make thousands of dollars off of gold and immagrants and foreigners from all over the world came to California. Citizens became richer and all different cultures learned to
During the 1920s, the United States was going through a great change. The United States shifted from a producer orientated society into a consumerist society. Prior to the 19th century most producers only produced what was needed in quantities. Usually that meant what their village or farm could use. In the early 20th century, the US was in a time of rapid technology and communication advancements.
Most ads advertised in the 1920s, were strategic ways for corporation to sell their products. Corporations in the 1920s were not only trying to sell their products, they were also trying to sell a "lifestyle of living. " The corporations would use a lot of propaganda such as "this product will change your life over night" or "my products will make you more appealing towards the opposite sex," to influence the general public to buy their products. Most of these corporations advertised to the middle class hoping to persuade these middle citizens to live like first class citizens, promoting the mobile society. Their main targets were in the middle-class citizen were to point out anxieties and personal appearance.
In the semiautobiographical depiction of his life when he arrived in the United States during the 1920s Carlos Bulosan wrote, "In many ways it was a crime to be a Filipino in California,” probably because at the time Filipinos in Hawaii and throughout the cities of California were threatening agricultural land owners and government and local officials. Filipino workers were uniting and threatening strikes for better wages, better living conditions, and a stop to violence and racial discrimination against Filipinos and other working class. In 1898 although the United States took possession of the Philippines the economic conditions in the Philippines remained bleak especially for the farm laborers. Over 100,000 Filipino immigrants made their way to the states looking for a better life.
Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),
In addition, Williamson's work is still relevant because it is still being used today in adverts. Her idea and model to contemporary advertisements today still fits and is relevant because the nature of how advertisements work in society will not change a whole lot meaning her work on adverts is right, especially when you look at the advert she analysed are not too different to adverts we get today. For example, the international dairy foods association made an advert with Dwayne the rock Johnson where he is holding a cat showing off his muscles while doing his signature eyebrow look at the camera, having a milk moustache. Then a picture of the glass of milk at the side with a strapline. This advert is not different from the Chanel No. 5 advert