ipl-logo

Mtv's Role In The Music Industry

920 Words4 Pages

Music Television, better known as MTV, is a cable and satellite television channel that provides visual entertainment. It was founded and owned by Viacom Media Networks in 1981 (Peake). The first words ever broadcasted on MTV were “Ladies and Gentlemen, let’s rock and roll”, and the first music video ever played was “Video Killed the Radio Star” by The Buggles. Initially, the channel aired music videos, but now has steered toward reality-, comedy-, and drama-focused television shows. MTV’s original purpose was to showcase Video Jockeys and music videos. In addition, it also served as an outlet and platform for pop culture and current events, getting young adults in “the know” about social-activism during this time. The strengths of MTV today …show more content…

People now have other choices of venue, such as Netflix, to watch shows and no longer use MTV as their media of choice for finding new music. MTV’s direct competitors are VH1, CMT, Channel V, and Palladia. Indirect competitors include Youtube, Pandora, Spotify, Netflix, Hulu, and HBO. The most important competitors of MTV are online tv show streaming websites like Youtube and Netflix. The strengths of these websites are that they are available to consumers at all times, asynchronously, and not limited to a TV schedule or commercial interruptions. The weakness of these websites is that they don’t create a community focused on music like MTV is able to do. Another one of their important competitors is VH1, a sister company also owned by Viacom Media Networks. VH1’s strengths, in comparison to MTV, are that they offer different shows than MTV, and frequently feature more movies. This draws in different viewers than MTV’s, which takes away from the potential viewership of MTV itself. A weakness of VH1 is the same as MTV, because they are broadcasted on TV. Websites like Netflix and YouTube have an advantage on them due to accessibility and being

Show More
Related

  • The Identities Of Titus Andromedon In The Unbreakable Kimmy Schmidt

    1344 Words  | 6 Pages

    Television has broadened to a large spectrum throughout its timespan. From adapting horror movies into shows, adapting musicals into television, or even appearing on the internet, Television has been growing. Its quite amazing how many different spectrums and mediums that it tries to do. Lately, web based shows have been turning into what is truly popular, and this is none more true than for Netflix. Netflix is the new medium for both shows and movies.

    Read More

  • Dick Clark And American Bandstand's Impact On The Music Industry

    180 Words  | 1 Pages

    Dick Clark and American Bandstand greatly impacted the music industry in various ways. From 1952 through 1989, American Bandstand was a music television program that included popular music and dance. The event gave new and veteran performers a nationwide platform to present their music and dance routines to a large audience. The event also reflected changing times, with a mix of African American and white artists during segregation. The presenter of American Bandstand, Dick Clark, was recognized for his amiable attitude and young enthusiasm, and he managed to bridge the generation divide by appealing to both teens and adults.

    Read More

  • Sex Lies Gloria Steinem Analysis

    1578 Words  | 7 Pages

    Along with a cross-cultural perspective with contributing authors from around the globe and entries on the media in Europe and Asia. Such entries involved the covering of television, film, video games, the Internet, magazines, music. And complex and difficult topics such as violence, sex, rating systems and warning labels, attention deficit disorder, body image and eating disorders, popular music lyrics, advertising, digital music downloading, parental involvement, policymaking, child development, and much more in the involvement of the development of

    Read More

  • Hip-Pop's Negative Impact On African American Youth

    248 Words  | 1 Pages

    The media has underrepresented Hip-pop by sending negative stereotypes towards teenagers. Therefore, the hip-pop cultures and movements of the 1880s through the 2000s had a negative impact on contemporary young African American identities. This is due to the fact that Hip-pop influences the youth to do better than being negatively impacted by the society. In addition, hip hop teaches the youth that social media is going to throw negative stereotypes, in which teens could be aware of. Furthermore, hip-pop allows African Americans to overcome stereotypes through expression of the music and culture.

    Read More

  • Rock And Roll 1950's

    740 Words  | 3 Pages

    Rock and Roll has revolutionized the way we behave, dress, and much more. To this day rock and roll continues to make its statement in society. It had become a popular music genre that dominated the 1950’s and currently today 's music culture. The music genre originated in the 1950’s. It is a combination of Jazz, Blues, and Gospel.

    Read More

  • 1920s Vs 2000s

    574 Words  | 3 Pages

    “Ironically, at the very time when intellectuals proclaimed that the arts could not flourish in America, literature, art and music were undergoing the greatest period of creativity in the nation's history" (Miller, Nathan). In the present, all of the already mentioned is within reach for millennials. The film industry keeps its place as the number one in entertainment. But movies are not seen only in cinemas; almost every American has a TV in their house at the time which is a way to watch movies, internet is another source of watching movies. Entertainment for millennials consists mainly of anything that can be found on mobile devices with

    Read More

  • Summary Of Is Google Making USupid By Nicholas Carr

    1562 Words  | 7 Pages

    As a result, many other media outlets like radio and TV, have also transitioned themselves to provide the same distractions users see when on the

    Read More

  • Counterculture Of The 80's

    890 Words  | 4 Pages

    With the rise of television and in-home electronics, the video generation was born. Movies like Pretty in Pink, Back to the Future, Star Wars, and Dirty Dancing were gaining extreme fame and inspiring the youth culture to follow its messages and trends. In music, MTV lead the way with music videos that propelled stars like Madonna, Prince, Michael Jackson, and Phil Collins into the stardom many wished for. Out of this came the rise of Pop and Hip-Hop, two defining genres that changed the trends and styles of the

    Read More

  • Film Analysis: The Merchants Of Cool

    561 Words  | 3 Pages

    The viewers related to the show and gave the network their full and undivided attention. Ultimately, the teens adopted the attitudes and behaviors they were exposed to. Personally, I have been a part of such loop when I was an adolescent. I followed trends such as clothing, shoe ware, soft drinks, cellular phones, TV shows and more.

    Read More

  • Analysis: The Homogeneity Of Pop Music

    1464 Words  | 6 Pages

    The aforementioned factors play a significant role in influencing what is purchased by the consumer, but if they bought other genres instead of pop music, then the industry would be forced to change. When it comes to sales “The music industry is a Superstar economy… the top 1% account for 77% of all artist recorded music income” (Mulligan). Artists who would fall under this 1% criteria mostly belong to the pop genre, such as Taylor Swift, Justin Timberlake, Bruno Mars, and so on. Notwithstanding drama-related reductions in popularity, artists such as these, and several others of “superstar” status, are the ones providing a great deal of the profits for the pop industry. It is through the widespread support of these artists by consumers where the homogeneity of pop music is encouraged and

    Read More

  • The Influence Of Popular Music In Advertising

    2169 Words  | 9 Pages

    According to Allan (2006), marketeers and “advertisers” use variable approaches and techniques in order to fully engage, involve and immensely persuade the “potential” consumers to buy their product or service (p. 434). It is noticeable that these techniques have greatly evolved and remarkably developed through the past decades (Hemmings, n.d.). This gradual enhancement in advertising techniques is precisely concentrated in the background features of advertisements, such as “attractive” colours and pleasing music (Gorn, 1982, p. 94). In other words, marketeers established an entirely new method to attract the audience, and this is done through integrating psychology in marketing. This has been the main goal of all marketing campaigns and advertisements

    Read More

  • The Three Types Of Convergence

    769 Words  | 4 Pages

    Mass communication has played a long significant role in people’s lives. Media has many components which create similarities and differences, that are meant to entertain, influence, and give information. In form of media, convergence is to be proven to be an ongoing transition that is reshaping the world of traditional media. The changes in media are three types of convergence and the implications of convergence that effects modern day radio. This will be shown in the analyzation of the radio show “The Breakfast Club” on Power 105.1 and its ownership iHeartRadio.

    Read More

  • Role Of Mass Media As An Agent Of Socialization

    892 Words  | 4 Pages

    This is because the content of mass media is very powerful and it has become a agent of socialization which can shape people’s behavior or even influence the ways of how people think. There are many agents of socialization that can influence an individual lifestyle and one of the agent is mass media, which means that mass media can affect an individual self-concept, attitudes, or other orientations toward life especially the adolescents. The fact that there was a time when the internet, television and cell phones were considered a necessity but now the mass media seems to be more of a commodity to teenagers, because we can see that most of the adolescents tend to spend more time on the electronic devices rather than going for outdoor activities. Based on the researched, we found out that every people in the society

    Read More

  • Media Influence On Youth Essay

    1900 Words  | 8 Pages

    The media has long played a role in influencing how people construct and perceive the world. Media has influenced how people construct their thoughts, most often their perception towards someone. Youth in particular, have been presented in a variety of ways in the media. Although teenagers are portrayed differently as an individual, based upon characteristics and personality, the media is constructed to sell certain ideologies of youth or the youth culture in general to the audiences and then to the society. The media promotes both, diversity and conformity when representing the youth culture in the media but in my opinion, conformity reigns superiority.

    Read More

  • Media Literacy: Scenarios

    3195 Words  | 13 Pages

    B. In Schools: Most individuals and organizations who champion the cause of media literacy recognize that it one of the most practical and effective ways to develop critical media literacies among the youth would be to incorporate media literacy in the school curriculum across K-12. Programs in schools can help students to access, analyse, evaluate and create media messgaes. Introducing and sensitizing them to the various issues related to media at such an early age could contribute to a responsive and healthy understanding of the media through the rest of their lives. This foundation could only be built upon in time with more access and more exposure to various media

    Read More

More about Mtv's Role In The Music Industry

Open Document