Nikon Value Chain Analysis

Value chain analysis is a set of inter - linked value creating activities performed by the organisation that begin with inputs, go through processing and continue up to outputs manufactured to customers. It is the set of activities that creates additional value for the customer. Value chain plays a central role in improving cost efficiency, quality and customer responsiveness. Each activity in the value chain adds to the value of product in each process from its creation to delivery. According to Porter’s value chain analysis company activities are divided in Primary and Supportive activities. Primary activities are directly related to creation of product, process sale and services. Supportive activities are provided to sustain primary activities. For a worldwide retail outlet like Target to add a value on its product depend upon the continuous supply of cost effective merchandise and add value to the costumers.

In the 1980s UPS established a presence in such territories as Eastern and Western Europe, the Middle East, Americas, the Pacific Rim, and Africa. Nowadays, UPS operates small international parcel and document network

In order to ensure its continued success as a leading global security and aerospace company, Lockheed Martin has a number of business objectives that align with the organization’s core competencies. For example, understanding the importance of product

Under Armour, Inc. (Under Armour) is a leading sports apparel and equipment manufacturing company founded in 1996 by Kevin Plank, a 23-year-old former University of Maryland football player.. He revolutionized the sports apparel industry by creating a superior, moisture-wicking, performance T-shirt, made of synthetic fabrics. Under his leadership, the company grew from a 17,000-dollar business in 1996 to a 4.83-billion-dollar empire.

The first supermarket of Sainsbury’s was established in 1869 by John and Mary Ann Sainsbury. Sainsbury’s is a multinational corporation (MNC) located in the UK. Its chain was Britain’s oldest remaining main food retailer and a leading food retailer in the UK and the US. “It also operated in financial service and real estate” (Sebora, T., Rubach, M. and Cantril R., 2014). The group encompassed of Sainsbury’s Supermarkets and Bank in the UK and Shaw’s Supermarkets and Star Markets in the US (Sebora, T., Rubach, M. and Cantril R., 2014).

Nike is an American multinational corporation whose main sales includes footwear, apparel, equipment, accessories and services. It is one of the world’s largest suppliers of athletic shoes and apparel. This Supply Chain/ Distribution Channel Analysis will go into detail on Nike’s previous supply chain dynamics, it’s effects on Nike’s brand image and how this led to a dramatic change in Nike’s logistics, which has now put them in a position of market dominance whilst ultimately increasing their profits. It will also elaborate on how Nike’s drive for sustainable innovation, throughout its supply chain, has evidently reduced their costs and increased growth, whilst also benefiting

Value chain analysis is a tool used for the examination of the strategically relevant activities of a business in order to understand the behavior of costs and the potential sources of differentiation. Johnson & Johnson takes every opportunity to maximize the positive impacts and minimize the risks along its value chain. Research and development is a very important part of their value chain. It is linked throughout almost every aspect of their priority topics including product quality, reliability, and safety, access and affordability, and all the way to their product end of life. Research and development at Johnson & Johnson is used to create new products and figure out ways to improve their old products. Since there are many illnesses that do not have a cure, Johnson & Johnson invests in

In terms of controlling, the management of Marks and Spencer has frequent reporting of expenditures with costs to provide a form of feedback. The reactions of managers to such type of data rely on the expectations or the formal budget or planned targets. The management believes in collecting and assigning cost data that is being shifted away from control. There is a recognition related to the repetitive exercise of planning and re-planning for creating a full time job for accountants. The assessment and evaluation of cost data in the aspects of launching new product by Marks and Spencer is about gaining insights and learning ways for achieving the goals of organisation in most effective manner. The management of the organisation has been assisting

Addey, (2001) argue that the quality management system is successful manage the planning stage of the firm, which improves defining the goals for the company which including product or services the firm will offering to the customer. Then, the system will deal with all process from sales services or product to the consumers. Yum! Brands company website ensures the unified quality management of food, suppliers, restaurant food and products that consumers provide. Yum! Brands have a highly reliable quality management system which supports the company to achieve mission and vision (Yumcsr.com, 2018). The main goal of applying the quality management system to enhance the performance, increase customer satisfaction and educate employees in frim for the concept of the quality management system (Yum.com, 2018).

Golden Foods™, is a company that specializes in selling pet foods for over a 100 years. The company has a long history due to its quality services, and is currently run by the family

Primary Activities - these are directly concerned with creating and delivering a product (e.g. component assembly). They consist of:

Porter’s 5 forces model below describes the competition and the relationship among the different players. (IATA, Profitability and the air transport value chain, 2013)

Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery segment operating a network of company-owned and franchise-owned restaurants in the United States and international markets. Domino’s Pizza’s Vision illustrates a company of exceptional people on a mission to be the best Pizza Delivery Company in the world. Domino’s started out small with the legendary Tom Monaghan who bought his first pizza restaurant and called it Dominick’s. It was re-christened Domino’s Pizza in 1965. However, in 1978, the 200thDomino’s restaurant opened, and things really began to cook. By 1983 there were 1000Domino’s restaurants, rising to 5000 in 1989. Today, there are more than 9000

A final benefit of eco-friendly packaging is the way that it improves their brand image. When clients learn that they use environmentally friendly resources, this will show them that they not only care about the environment, but also that they are a responsible company. This improved brand image will lead to an increase in sales, furthering their company’s profits.

However, at the evaluation the unique resources and competencies are capable to deliver the value proposition of the company. It is much difficult in identifying the recognizing driven business capabilities in terms of attaining competitive advantage. The VRIO model is used analyze firm’s internal resources and capabilities to find out if they can be a source of sustained competitive