Patagonia Swot Analysis

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Patagonia is a company that sells outerwear for sports such as mountain climbing, hiking, surfing and mountain biking. Headquartered next to the beach in Ventura, California, where executives don’t have offices and come to work in flip flops, and surf conditions are prominently displayed on the reception desk. Employees prefer surf breaks to gathering at the water cooler, and complementary outdoor excursions are just one of the perks of the employee benefit package. The culture at Patagonia prides itself on putting people and the environment first, letting the profits follow. In the past 30 years, Patagonia has grown from a company selling hand crafted mountain climbing gear out of a catalog to a successful outdoor clothing company with 2000 …show more content…

Instead of pushing revenue and profit margins, Patagonia has seen success by focusing on people and the environment. The company favors minimalistic utility over excess consumerism. It also promotes recycling und upselling of it’s used products. The company has a facility that repairs damaged Patagonia clothing, and encourages its customers to resell items instead of allowing them to wind up in a landfill. The tags of Patagonia clothing state “Repair, Reuse, Recycle, Reimagine.” In 2011, Patagonia released an anti-consumerism marketing campaign, with a full-page ad in the New York Times displaying one of its coats with the message “Don’t Buy this Jacket.” Ironically, the ad saw a 30% increase in revenue. (International Business Times. (2011, November 29). Patagonia Tells Customers 'Don't Buy This Jacket' in Unconventional Black Friday, Cyber Monday Ad. Retrieved March 18, 2018) Black Friday 2016, Patagonia pledged to donate 100% of its sales to environmental organizations, projecting sales of $2,000,000. Instead, revenues soared at $10,000,000. (Significantly, M. (n.d.). Patagonia brought in $10 million on Black Friday -- and will donate it all. Retrieved March 18,

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