Having blemishes on their face are considered unattractive and that is why, foundation is used to hide all those imperfections. Silverio (2010) stated that being attractive is focus point of women as they are presented with the ideas that they will meet someone when they grow up, fall in love , get married and all those thing will only be possible if someone s attracted to them. In order to be seen and to found a partner, women need to be find attractive. According to Jackson (1992) women being competitive with one another is no longer a surprise in today’s society. The interesting part of this is that men tend to be competitive more based on ability and intellect while women are competiting for facial attractiveness and appearance.
Abstract Taylor Swift has been marked by her many fans as an icon of feminism and empowerment. Inspiring girls on how their own experiences and personal truths are something worth singing about. Illustrating what she claims to be female empowerment through ‘squads’ and award speeches. With the rapidly increasing influence of mainstream media, it is imperative to highlight how big icons such as Taylor Swift are manipulating and being manipulated by the masses, society and the market itself for profit and personal gains. This paper will discuss how Taylor Swift exemplifies an icon who uses feminism as an embellishment for her own personal brand.
Particularly, Leighton Meester from Gossip Girl, plays the role of Blair who is on the hunt to gain her fairytale wedding. Her character represents a person who is bad with romance, but in the end marries rich and gets her fairytale ending. Using Leighton as the spokesperson for this advertisement gains favor with teenage girls who see her as their role model, hoping they can have that fanciful love she did. Not only that, being the age she was, and her youthful appearance garners more attention as this ad was placed in the Cosmopolitan which mostly targets women who want fashion, celebrity news, and dating
These limitations were set free as many women seemed to get inspired by Angelou’s writings. Dr Angelou believes that beauty lies in other features of her body. By declaring her own confidence in her more curvaceous body type, Angelou 's writing serves as an inspiration to the majority of women who don 't fall within the super model classification. As Angelou begins her poem, Phenomenal Women, she quotes, “Pretty Women wonder where my secret lies./ I’m not cute or built to suit a fashion model’s size” Angelou comments on the definition of pretty. She puts the perspective of the society and refers back to the societal expectations at that time.She continues the second stanza and quotes,“ And to a man,The fellows stand or Fall down on their knees.
For instance take Jennifer Lopez an actress, fashion designer, author, producer, dancer, and singer, she is often referred to as one of the world 's most beautiful women. When we look at her pop culture and society tells us that she is beautiful. What qualities does she possess that makes her represent beauty? Is it her talent or the way she just naturally looks? I believe that these are important pieces of the puzzle, but I think the most significant link between her and beauty is her marketability.
Although some people say that beauty pageants are not necessarily a bad thing, knowing that just like about everything else-there are the good and bad aspects. And to realize the big picture behind every thought, we have to examine both. Let us start with what all that is good about these beauty pageants. First, they say that beauty pageants promote self-esteem and can be an instant confidence builder for a woman. It is beneficial to woman’s self-esteem in a way that it helps the women to step out of their comfort zone and overcome their shyness.
What is Beauty? Many people say that beauty lies in the eye of the beholder, however in today’s world, beauty resides in the eye of society. Ask yourself, what generates your perception of beauty? If you identify as one of millions of people who believe beauty only applies to the seemingly flawless girls on the front cover of a magazine or the “stick thin” women who walk the runway, you thought wrong. The media uses this idea of “beauty” to persuade what women and society should aspire to look like.
Using this approach to question the roles of sex and gender in society interrupts the heteronormative diaspora of historical western culture and introduces ideas that are progressive and potentially less biased. “Through forward thinking fashion, culture-defining opinions and inspirational points of view, Marie Claire is always challenging millions of women to up their game. How sexy can smart be?” – part of the Mary Claire editor’s mission statement. Out of its context, Marie Claire’s mission statement would seem mostly ambiguous; ‘challenging millions of women to up their game’? What game?
According to the media, thinness is the ideal shape, and is expected for women to be considered attractive. This idea of beauty has been portrayed in movies, television, social media, magazines, and everyday life. Statistics states that today forty-two percent of young girls in grades first through third want to be thinner (“Gender, Race, and the Media”). From this statistic, it’s clear to see that these girls feel this way because the media advertises women as being perfect. The use of photoshop is another factor in why young girls think beauty is accomplished through appearance.
In a magazine, you would see an edited version of that woman airbrushed, heavy photoshopping in order to sell the product by misleading the young girls making them believe that they need it in order to feel or to be beautiful and advertisers believe that thin models sell products. For almost a century, advertisers have appealed to and or contributed to women's insecurities in hopes of being able to sell them the product. An example of this is in 2009, an Olay ad for its ‘Definity Eye Cream’ showed a former model who was 62 years old, looking wrinkle-free and a whole lot younger than her age after using this Olay beauty product. Turns out the ads were retouched. Digitally altered spots were made in the ad, creating not only a bad misrepresentation of Olay products, but the ad's potentially gave a negative impact on people's body images(Sweney).