After Old Major dies, the pigs a point themselves as the leaders, as pigs are “recognized as being the cleverest of the animals”. At the start of their reign they worked honestly to serve the animals and towards a common cause; the revolution. They continue the work that Old Major started. However, as they grow more corrupt they begin to use intelligence and education to oppress the other animals. Their greed overcomes their honesty and they use their superior intellect to fool and manipulate the other animals.
Squealer, the propaganda agent uses propaganda in the story as a way to manipulate the animals who are not pigs. He makes them believe everything he and the pigs are doing is for the greater good of the whole farm despite the fact that it is not. Squealer controls them in many ways but the strongest or most apparent are telling the other animals Mr. Jones their neglective abusive owner will come back, lying about Boxer the horse’s death, and finally changing the unalterable commandments into one that reads “All animals are equal, but some animals are more equal than others”. One of the very first and most used techniques Squealer uses is instilling fear in the animals. He does this by threatening Jones’s return.
Besides their differences, we can say that both Napoleon and Snowball wanted the rebellion to happen and supported the idea of Animalism and, consequently, the expurgation of humans from the power. Napoleon and Snowball have different personalities and. In chapter 2, Napoleon is described as being a fierce-looking Berkshire boar, not much of a talker, but with a reputation for getting his own way. However, Snowball was a more vivacious pig than Napoleon, quicker in speech and more inventive. We can notice that, in the first lines of chapters two, there is already a contrast between the two pigs.
Old Major tries to teach the animals that without humans ruling, animals could do a better job and by taking over the farm where they live, they could finally be free and not under the communist rule of humans. After Old Major dies, three pigs - Napoleon, Snowball, and Squealer - lead the animals into a revolution against the farm owner, Mr. Jones, and succeed. As time progresses and the top three pigs acquire status among all the other animals, a leader emerges. Napoleon begins to show his true colors as a forceful ruler which is similar to the concept of communism. Another way that Orwell uses rhetoric in this story is he details the manipulation that Napoleon uses to gain complete and total control of all of the animals in the farm.
The very first prevalent difference was between the human class and of the animals. In the beginning we saw the torture and exploitation that the animals had to go through because of the humans. They were made to work for hours without the proper supply of food for them. This made them to rebellion. When napoleon came into the power there also we see the clear class difference between the pigs and rest of the animals of the farm.
Napoleon has also released many chants to help rally the animals on the farm. The satire present here is that the altering of the ten commandments effectively portray how the absurd the concept is. There is no way that animals could become, “more equal” than others. In the beginning of the novel, Old Major expressed that the animals shall overcome their oppressors, but the pigs become the oppressors. Through their chants and the ten commandments, the citizens are brainwashed to believe that everything is just and fair because when the commandments and chants were first written or said, everyone was in agreement, and believed it was fair.
Imagine being on a farm where animals take over. All humans have fled from the farm, while the animals have a rebellion against them. They use the phrase, “Four legs good, two legs bad” and whoever had grasped this phrase would be safe from human influences. This was the life the animals lived on Animal Farm while Napoleon takes over as their leader. Napoleon is a sneaky, cruel pig who always gets his way and that is how it has always been and always will be.
In Animal Farm the first example of social control is when the work of teaching and organizing the others fell naturally upon the pigs, who were generally recognized as being the cleverest of the animals. The second example is when the animals came up with the Seven Commandments to maintain order within their society. Lastly, the third example is when the pigs did not actually work, but directed and supervised the others.
They manipulate the animals that all they do is for the good of the farm, when in reality, it is only for the good of themselves. In this novel, propaganda is presented through the character Squealer, who is Napoleon’s trusty companion. Squealer is the designated speaker for Napoleon, and he is easily able to persuade the other animals that Napoleon, along with the other pigs, are working for the good of everyone else. He mainly uses the method of “plain folks” in order to convince the other animals that the pigs are working just as hard as they are. The truth is, while Squealer is convincing everyone of Napoleon’s greatness and how great of a leader he is,
He tricks all of the stupid animals on the farm into working for the pigs’ benefit. Furthermore, he uses propaganda to gain power for himself. This shows his selfishness and greed toward the animals of his farm. Trump has done the same thing throughout the election. In addition, Squealer makes himself and Napoleon seem attractive because of their ideas of animal freedom.