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Rhetorical Analysis

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The second rhetorical operation discussed in this study is reversal. It “combines elements that are mirror images of one another in an expression” (McQuarrie and Mick, 1996: 432). What means by mirror image here is that it repeats the original sentence but in reverse structure. The rhetorical operation of reversal can be either semantic (antithesis) or syntactic (antimetabole). Antithesis is “fundamentally, contrasting ideas sharpened by the use of opposite or noticeably different meanings” (Cuddon, 2013: 45). It uses the similar structure but expresses two opposite ideas in order to emphasize the meaning and the contrast, for example: Little place. Big taste (Checkers commercial). Antimetabole is “the repetition of words in successive clauses,

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