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Rhetorical Analysis On Panera Bread

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Rhetoric in Panera’s Advertising Mmm. Panera. Whenever I decide that I want soup I buy a thing of vegetable soup at panera. As long as it’s not lunch hour, I can get my food in less than 10 min. It takes far less for me to gobble it down. Panera Bread Company is an American chain of bakery-cafe fast casual restaurants in the United States and Canada. Today, Panera advertises its distinctive flavor mainly through the use of billboards, targeting a hungry audience caught on the road and desperate for something filling, delicious, and healthy. One billboard, for example, features simple but effective advertising. It is simply the image of an inviting bowl of soup. Panera’s soup and bread makes people feel full after they're done eating it.

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