Britvic Plc Essay

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Strategic Direction Britvic plc. is a British soft drinks producer in Hemel Hempstead. It is the second soft drinks producers in United Kingdom. Also, it is quoted on the London Stock Exchange and is a constituent of the FTSE 250 Index. Britvic plc. manufactures, markets and sells both Britvic and PepsiCo brands in UK and Ireland, supported by dedicated commercial teams in both countries. In France, Britvic plc. manufactures, markets and sells our their category-leading brands, as well as supplying private label juice and syrups. Company’s Strategy Britvic plc. designed in total four key strategies that leads them to become the most dynamic, innovative and popular soft drinks company around the world. The first one is the company would still generate profitable growth in our core markets. The company has well-established operations in United Kingdom, Ireland and France. Also, it has a wide range of products. However, the company continues to improve the participation in both soft drink categories and sales channels. Therefore, innovation is the key driver of growth and it is the core of the business. So that the company will launch different products according to the customers’ needs. Also, the company continue to focus on disciplined revenue management, such as maximising the effectiveness of our promotions. The company and their partner involve in manufactures, markets and sells their products. Those combination of the Britvic and PepsiCo brands gives the most

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