Global alliances with complementary businesses PepsiCo has the opportunity to diversify its businesses, such as by acquiring a complementary firm that is not in the food and beverage industry. Another opportunity is for PepsiCo to increase its penetration in developing countries to generate more revenues from markets outside the Americas. In addition, PepsiCo can create alliances with
INDUSTRY AND COMPETITIVE ANALYSIS PepsiCo positions itself as a global food and beverage company, it’s main industries are non alcoholic beverages (47% of revenue)(Fig 1.) and snack foods (57% of revenue). Industry The beverage industry is a mature, dynamic and fragmented industry. The biggest challenge facing the beverage industry today is the declining consumption of carbonated soft drinks in developed markets. Carbonated soft drink consumption is known to bear a high correlation with the incidence of obesity, diabetes and other related issues.
The company is headquartered in New York City. PepsiCo is a world leader in convenient snacks, foods and beverages (Jurevicius, 2013). Pepsi is a successful big business. It was born from 1898 has been 100 years of history, during which also on the verge of bankruptcy, struggling to survive, but after all still a success. PepsiCo consists of Pepsi-Cola brands, Frito-Lay Brands, Tropicana Brands, Quaker Brands, and Gatorade Brands (PepsiCo: Introduction,
- Motivation and Innovation for its employees. - Very strong name and brand in the market. Weaknesses: - Retailers dealing with PepsiCo do not get any discount or incentive. - Promotions always targeting the young generation. - Some package like tin pack (Cans) is not strongly available in some areas like rural
Many companies produce annual sustainability reports in order to showcase the company's efforts, and reflect on how to improve or what needs to be changed. PepsiCo is a company with a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and a wide range of other foods and beverages, providing many choices for consumers. Managing such a wide portfolio of food brands and products requires a large amount of resources to produce and manufacture the products to a large number of consumers. PepsiCo sustainability report from 2013 indicates that the company is serious on embracing changes and development of healthier food options as this trend continues where consumers would prefer healthy
A new product development enhances sales, profitability, customer satisfaction and retention of consumers. 2.7 CONCLUSIONS Manufacturing companies of any kind must increase its ability in bringing new products into the market to boost their profitability. Despite new product development in itself is very risky owing to the fact that there are some new products that fail out rightly. So management must concerns in setting a process for finding and growing successful new products. Ensures that once new products are launch, they want their products to enjoy a long and happy stay in the market that will cover all the risk, the research efforts and impact the profitability of manufacturing
Batches per facility per day 2. New product ideas per year 3. New accounts per year Corporate Culture and Values The PepsiCo policies for employees provide excellent working conditions, generous compensation and benefits packages. PepsiCo main aim is hard to develop the competency of the management teams who in turn, continuously improve the business and working environment. They established systems to ensure the reward and recognition program is part of management culture and continual career development for company employees.
Company Overview PepsiCo was first Incorporated in 1990 in Delaware and later reincorporated in North Carolina 1986. They are the leading global food and beverage distributor and manufacturer. Their portfolio includes brands such as Frito-Lay, Gatorade,
Coca-Cola controlled the market structure and maintained its competitive advantage over its competitors. The company therefore managed to have a large share in the soft drinks market that was characterized with few and weak competitors. However, the introduction of Pepsi was worrying. Coca-Cola enjoyed the advantages of a monopoly until the resurgence of Pepsi. Pepsi proved to be a potential competitor.
Coca cola being its main rival in the field of beverage production. Pepsico is a diverse company producing beverages, cereals and snack foods. Beverages field accounts for over $66 billion of their annual revenue (2013). PepsiCo has 18 global mega brands