SWOT of Pepsi: Strengths: - PepsiCo and its products have more demands in the market than the competitors. - The reputation and the established name of the company are very strong in the market. - PepsiCo has more brand loyalty of the customers as most of
Coca-Cola SWOT analysis involves four elements Internal (Strength & Weakness) and four elements of External (Opportunities & Threats). The SWOT analysis is important in achieving the company targeted goals and objectives. The strategic decisions can be made only when the organization knows everything about itself as well as where it stands in the market. SWOT ANALYSIS STRENGTHS 1. The best global brand in the world in terms of value. 2. Successful Worldwide business marketing and advertising. 3
project unfolds a detailed integrated marketing plan for Coke, a brand by Coca Cola. The Coca-Cola System in Pakistan serves over 2 hundred thousand customers/retail outlets. Coca-Cola employs 2500 people in Pakistan (2010). During the last two years. The company has over the time invested almost $145million and the total service of the company has been over 54 years in Pakistan. The project gives an introduction about the current scenario. The SWOT and marketing situation are discussed in detailed.
the Pepsi products do not have a unique flavor, many companies have the capability to reproduce the many different variations of the Pepsi product without infringing on any copyright violations. The potential for these threats come in the aspect of substitute pricing. Using lesser quality ingredients as well as lower quality assurance standards from oversea corporations allow competitors of generic brand soft drinks to reduce prices in order to compete with the big-name brands such as Pepsi and
established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay, former chairman and CEO of Frito-Lay, was chairman of the board of directors of the new company; Donald M. Kendall, former president and CEO of Pepsi-Cola, was president and chief
other cokes came in market they capture the market and advertize very well that they have taken share of Ginger Ale cola as well. FISH BONE DIAGRAM: Advertisement Promotional campaigns Poor Ad Campaigns Communication Already used internationally Pepsi, Coke Mismatch in Research and Product Portfolio International Law suits Strong Competitors SWOT analysis: Strengths:
brands of non-alcoholic beverages. Coca Cola also known as “Coke” began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. Internal marketing strategies use to maximize sales SWOT ANALYSIS SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique used in many marketing scenarios. SWOT consists of examining the current activities of the organisation;
Morello (n.d.) states that customer based approach denotes distributing consistently distributing gratifying and great experience to the customers taking care of their time as well as budget. On the other hand, customer centricity represents analyzing the lifetime value of the treasured customers and concentrating on marketing efforts for driving profit to an incipient caliber of prosperity. Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the globe. It
RESEARCH ABOUT PEPSI ADVERTISING INSTURCTOR: FATIMA ZEITOUN DATE: 25-11-2015 DONE BY: REEM HAMMOUD KAMEL FARHAT NOUR HAIDAR Pepsi is the world renewed brand it is a very well organized multinational company, which operates almost all over the world, they produce one of the best carbonated drinks in the world, Pepsi is a symbol of quality and service all over the world, Pepsi is providing cola for more than 100 year, the head office is in New York The market in Pakistan is surely dominated
PEPSI Co PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay, former chairman and CEO of Frito-Lay, was chairman of the board of directors of the new company; Donald M. Kendall, former president and CEO of Pepsi-Cola