Competition Analysis: Coca-Cola And Cadbury

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2.2.4 Competition Analysis: - The other two major players in this industry are Coca Cola and Cadbury. The Real competition is between Pepsi and Coke. Presence of competition will ensure expansion of the market by collective effort which is growing with the rate of 25% annually. Coca-Cola Products:- Coke was launched in India in Agra 24th October 1993 after its traditional launch of its cola. At the sparking new bottling plants at Mathura near Agra coke was back with a bang after its exit in 1997.coke has also launched its new product” Vio” which is Flavoured milk. Packaging:- CCIL has bottled its cold drink in different sizes and different packaging 200ml , 300ml , 330ml , cans , bottle of 500ml, 1.25l and

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