We also discuss about Pepsi’s internal and external environment. Their Position in the market and how do they differentiate themselves to make a position in their customer mind, their strategy of positioning in market we tried to give a positioning statement of Pepsi and ended the whole report with a conclusion and a recommendation. Product Overview Pepsi is a carbonated soft drink that is
However the consumers reaction was negatively so they went back to the original recipe after the idea was selected out in the selection phase. So evolutionary economics help us understand the long-term evolution of The Coca-Cola Company. All changes can be explained by the VSR principle. Variation caused new ideas and refining of the processes with bad and good results. The good results lead to evolution into the current Coca-Cola Company.
Market segments help the company to improve their products and services, knowing needs of their customers and innovate new sectors. Coca-cola distribute their business in few operating segments which are Eurasia and Africa, Europe, Latin America, North America, Asia Pacific, Bottling Investments and Corpora. They markets the products selling into different market, such as Diet coke and Coke Zero. Coca-Cola uses the consumer segmentation criteria and market into different groups of behavioural, psychographic and profile. Coca-Cola creates value to its brands and with good performance to convince people to buy their products.
Coca cola being its main rival in the field of beverage production. Pepsico is a diverse company producing beverages, cereals and snack foods. Beverages field accounts for over $66 billion of their annual revenue (2013). PepsiCo has 18 global mega brands
The main objective of this study lies in understanding the organization and studying and understanding the advertising effectiveness of Coca-Cola product .The methodology used in studying and understanding the perceived views of consumers towards the product was ‘SAMPLING’. The findings of the activity have been drawn out in form of graphs and suggestions have been offered there from the Coca-Cola Company is the world 's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Smith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.6 billion servings each day.
PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which included an acquisition of Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to its portfolio. • As of January 26, 2012, 22 of PepsiCo 's brands generated retail sales of more than $1 billion apiece, and the company 's products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion Based on net revenue, PepsiCo is the second largest food and beverage business in the world. Within North America, PepsiCo is the largest food and beverage business by net revenue. Indra
1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized. Much proof would indicate that Coca-Cola has definitely chosen a differentiation strategy since its early days.
For the Coca-Cola, recognized its brand to be the best global brand around the world. Nevertheless, PepsiCo still working hard and catching up right behind the Coca-Cola, become the biggest rival for Coca-Cola in non-alcoholic drink industry. So what are the competitive advantages these both companies do have, let us discuss. 4.1 Distribution Method Coca-Cola conquer the market by having a very extensive distribution through partnership with bottling partner. Hindustan Coca-Cola Beverages Pvt.
• Many successful brands to pursue. • Advertise its less popular products. • Buy out competition. • More Brand recognition Advantages of coca –cola Market Leadership: Coca-Cola FEMSA is one of the biggest franchise bottler of Coca-Cola trademark beverages in the world, with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Argentina, Brazil and the Philippines. Business partnerships: Coca-Cola FEMSA is cooperating with The Coca-Cola Company to grow more propelled joint plans of action to keep investigating and taking part in new lines of refreshments, expanding existing product offerings and successfully publicizing and advertising our items.
I would also like to thank the employees at Pepsi who gave me the required information. Table of Contents EXECUTIVE SUMMARY 5 INTRODUCTION 6 History 5 Divisional Structure of the company: 9 MISSION STATEMENT 9 VISION STATEMENT 10 PEPSICO BOARD OF DIRECTORS (BOD) 10 PEPSI PAKISTAN 11