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Swot Analysis Of Mr Marchionne

453 Words2 Pages

The insight and vision of Mr. Marchionne, has successfully been implemented through sayings/language, role modeling and work-flow structures within Chrysler. According to Welch & et al. (2009), Mr. Marchionne stated, “in this business, mediocrity will kill you. We can’t accept it”. This statement reiterates that as a corporation in the automotive industry, they must strive to meet high standard goals and can not be short of those standards, else failure will engulf them. The first mechanism, Mr. Marchionne has implemented is the language he uses while instilling the changings and rallying employees. One such saying is presented in the beginning paragraph. The CEO has applied the no mediocracy slogan in the marketing campaign.

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