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Swot Analysis Paper

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The company is selling packaged ice to commercial users only. Now the company has decided to expand the products to sell directly to consumers. The company will be a wholesaler as well as a retailer. The target market will not only the restaurants, supermarkets, or food distributors, but will sell directly to the general consumers. General consumers include the hospital clients where ice is used for keeping dead body, small meat and fish shop, beach or riverside restaurant for keeping cold drinks, shop in trekking areas, and so on. A competition will increase from existing wholesale buyers as they are selling the packaged ice to the general public. The existing customers may switch to another supplier to whom the company may compete. Retention

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