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Reality Tv Addiction

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Reality television shows have become one of the most popular shows on television since the early days. Every year, audiences’ worldwide look forward to the commencement of a new episode or season of their favorite reality TV shows. Nigeria is not an exception because every year, thousands of viewers stay glued to their television screens, watching one reality television show or the other. Reality television shows have bombarded television programming of recent and audiences are passionate about them (Omowale and Bernice, 2015).

Reality TV as a type of television programming has grown over the years and it is rapidly spreading in terms of real people living out selected portions of their lives while being videotaped for broadcast. It has become an addiction of some sort for many of their viewers especially youth and female segment of the society. …show more content…

Most buyers are polygamously loyal that is they buy constantly from a range of few brands, buying some of this brands often than they buy the others. It might seem reasonable to target occasional buyers of a brand and make them buy the brand more often. But brand that do succeed in increasing their brand loyalty shows that they do so by attracting not only buyers that buy constantly but those that buy occasionally. These results raise important questions about whether marketers waste their time, effort and money on hapless tactics such as loyalty programs, brand sponsorship of reality shows (Bennett and Scriven , no date). The study tries to determine the impact of involvement in reality shows on customer brand loyalty which is the level of interest the consumer’s shows towards reality shows. If consumers have high level of interest in a particular show and a particular brand of product is sponsoring it, this could lead to consumer retention of the product and also tends to stimulate purchase of the

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