Tim Hortons Case

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1.0 Introduction/ Background
Tim Hortons Inc. is a Canadian-based multinational fast food restaurant, known for its coffee and doughnuts. It is also Canada 's largest quick service restaurant chain; as of December 31, 2015, it had a total of 4,413 restaurants (24 company-owned and 4,389 franchised), including 3,660 restaurants in Canada, 650 in the United States, and 113 in the Middle East. There is a branch at Conestoga College – Doon Campus which opens from Monday to Saturday and it’s one of the mainly option for Conestoga students to have breakfast, lunch and dinner.
2.0 Business Objective
Tim Horton’s strategic goals is providing an excellent customer service.
It’s possible to observe at Conestoga College Doon Campus branch that everyday …show more content…

In this situation, lot of students gave up to buy Tim Hortons because they don’t have patience to wait or they don’t want to take a risk to get late at class. The delivery system is an opportunity to support the students more comfortable and increase Tim Horton’s revenue. The order could be made and through the app and delivery at any place at Conestoga College Doon Campus. Another opportunity is create a kiosk where students are able to pay and get the order immediately, in a window open behind the restaurant just to delivery. This is another option for the students don’t need to wait at long …show more content…

The project will include hiring and training employees to hold the deliveries. It’s important to consider that to become possible the delivery operation some rule need to be define as the minimum price order ( 7 CAD + taxes) and plus a tax to delivery (2CAD). This condition is a potential constraint to the project because maybe the students don’t want to pay taxes delivery or respect the minimum order.

5.0 Analysis of Options and Recommendation
There are two options for addressing this opportunity:
1. Do nothing. Business is doing well, there is no need of introducing new application.
2. Design a new application which will be beneficial for both Tim Hortons and students and it will create new jobs and it will be good for the company as it will give customer satisfaction. Or adapt the current app Timmy Me to hold the deliveries instead design a new application.
The project team will develop an approach for measuring the effect of this new application on productivity.
6.0 Preliminary Project Requirements
The main requirement for this project includes the following:
1. Based on the survey result, students find it difficult to stand in a long line for half an hour as they have lectures to attend in the

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