Tory Burch Research Paper

It was the year 1988 and Tory Burch had just completed her graduation from the University of Pennsylvania in the field of Art history. Fashion was just finding its feet in the US and Tory took off to New York. For the next 16 years Tory worked for some of the biggest names in fashion including Ralph Lauren, Vera Wang and Zoran and honed her already impressive skills. Years flew by and Tory was in love with New York City. With this intense love for the city and fashion Tory started her own fashion line in 2004. She set up her first store in February 2004, launching it with a retail store in Manhattan's Nolita district. She had to endure many challenges including a rather unique one….. Tory Burch(2\3)

Burch struggled at the start with her brand’s personal nature; it was originally called “Tory by TRB.” “Honestly, I’d tried to get 10 other different names that had nothing to do with my name, but there were copyright issues,” she says. One night, she sat next to the jewelry designer Kenneth J. Lane at a dinner. “He said, ‘The name is ridiculous! Change it!’ He was right. This is the event that led to the famous fashion line 'Tory

Oprah went as far as to say that Tory Burch "was the next big thing" in the fashion world. Oprah certainly worked her magic and on the following day after the show aired Burch's website received more than 8 million hits and the rest was history. Today, Tory Burch has a net worth exceeding $600 million and was recently ranked as one of the most influential women in the world. Tory is also a big-time philanthropist and chairs several philanthropical foundations. In conclusion Tory Burch has been a revolution in the Fashion world and has inspired countless others. Her story is one that revolves around some of the core skills in the entrepreneurial world: Deep Passion,Constant Innovation and Extraordinary hard