What Is Imb's 'Smarter Planet' Business Strategy?
1. Whom did Hamdi Ulukaya identify as the target for his first cups of Greek yogurt and what was his initial “4P”s marketing strategy?
Hamdi Ulukava worked hard for 18 months with just five other members to produce a product that was pure and natural, healthy and perfected recipe. His target was to hit the mass market or major market of American consumers so in initial stage he chose to distribute his products in supermarket chain grocery stores but initially started in a smaller grocer in Long Island.
Hamdi's initial 4Ps market strategy was first he and his team member worked a lot for product to provide different best and pure natural test of yogurt than any other yogurt. After that they launched their product in market and started promotion
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What is IMB’s “Smarter Planet” business strategy? How does this strategy relate to IMB’s mission and values?
IMB’s strategy is based on the idea that the next major revolution in the global market place will be the instrumentation and integration of the world’s processes and infrastructures generating unprecedented amount of data. This knowledge can help reduce cost cut waste, improve efficiency and increase productivity for companies, industries, and cities.
As stated in the case IMB’s mission statement is to lead in the invention, development and manufacture of the industry’s most advanced technologies, including computer systems, software, storage systems and microelectronics. Translate the advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide.
Values as stated in the case are 1) dedication to every client’s success 2) innovation that matters for our company and the world 3) trust and personal responsibility in all relationships. IBM’s “Smarter Planet” strategy promotes leadership in the delivery of information technology that provides valued customer solutions and a commitment to the customer’s success through meaningful innovation and professional
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