Samsung Electronics Essays

  • Samsung Electronics Company Case Study Summary

    1210 Words  | 5 Pages

    CASE WRITE UP: “Samsung Electronics Company: Global Marketing Operations” Prepared by: Emilio Ramirez Zuñiga 000126489, Oct 2015 INTRODUCTION In 2000 Eric Kim became head of marketing in SEC. He had a different approach for the marketing strategy. In order o achieve the success he was aiming for, be de 1st in the buisnessweek magazine ranking, they should become a strong, unique and owned brand with great differentiation from the competitors. It wasn’t easy because the strategy and culture they

  • Case Study Of Samsung Electronics

    1016 Words  | 5 Pages

    Many people believe that Samsung is one company that produces all these products that we see the Samsung logo on them, but this is not true, as the Samsung Group has a large number of subsidiary companies, one of which is Samsung Electronics, the focus of our conversation. Samsung Group started its business in 1938, after almost thirty years, Samsung Electronics was founded, and was mainly produces TVs black and white cheap. In the seventies it acquired the semiconductor sector and a semiconductor

  • Swot Analysis Of Samsung Electronics

    1459 Words  | 6 Pages

    establishment as a small export business in the country of South Korea (Taegu), Samsung has developed to become one of the world’s leading electronic companies, specializing mainly in digital appliances and media, semi-conductors, memory and system integration. At the present days the company of Samsung features in new methods and high quality product and processes which are recognised globally. 2 BACKGROUND INFORMATION Samsung electronics was established in the year 1969as a division of the mammoth Korea Chaebol

  • Samsung Electronics Case Study Summary

    1426 Words  | 6 Pages

    Samsung Electronics, is a leading world market leader in Information technology company by revenue in 2012, comprising of 144 consolidated subsidiaries. Having a diverse product portfolio developed over 40 years , namely semiconductors, HDTV’s home appliances, computers, network products, mobile music devises, mobile phones, display screens , and hence the largest subsidiary in South Korea. In 2010, Samsung was in the process of shifting its existing management system from the single CEO to a

  • Samsung Electronics: Business Entity Concept

    1070 Words  | 5 Pages

    About Company Samsung is one of the world’s largest semiconductor manufacturer and most profitable consumer Products Company. Samsung is strengthening its core business, renewing its focus on discontinuous innovation, and implementing a diversified productivity program. Samsung aspires to further secure its position as a global electronics leader through creative business strategies that inspire future innovation and create opportunity for people around the world. The overarching vision that guides

  • Samsung's Major Competitions And Comparison Of Samsung Electronics

    1827 Words  | 8 Pages

    competitors is Samsung Electronics. Samsung is a South Korean company that was founded initially as a trading company in 1938 by Lee Byung-chul. Since then the company has diversified into multiple markets including food processing, textiles, insurance, securities and retail. Now however, Samsung is best known for its market share in the electronics industry which it entered in the 1960s which has become the company 's most important source of income (Samsung, 2017). Throughout the 1990s seen Samsung Electronics

  • Samsung Electronics: A Case Study: Samsung Everland Inc.

    917 Words  | 4 Pages

    While Samsung Electronics is the biggest business, much of the family’s power stems from Cheil, known until this month as Samsung Everland Inc. The closely held business is the family’s de facto holding company, with direct and indirect stakes in the electronics, finance and trading arms. The other company going public is Samsung SDS Co., a provider of technology services. Cheil, for example, owns 19.3 percent of Samsung Life Insurance Co., which in turn has a 7.6 percent stake in Samsung Electronics

  • Samsung: Changing The Electronics Industry Since 1960s

    1738 Words  | 7 Pages

    Samsung Changing the Electronics Industry since 1960s Samsung, founded in 1938 by Lee Byung Chul, has followed a strategy of diversification since its inception. It started as a trading company, but within the next 3 decades had moved into myriad sectors like retail, textiles, insurance & securities. It followed this strategy of diversification even more rigorously post 1950s when it entered into the electronics industry in 1960s and post that into construction & ship building industry. This can

  • Financial Study: Financial Analysis Of Samsung Electronics

    2083 Words  | 9 Pages

    Financial analysis of Samsung Electronics Section I Group 9 Report By: Bhupendar Pratap Singh 1421010 Giridharan Ranganathan 1421022 Y. Sai Ravi Teja 1421033 Arati Sabu 1421035 Rishika Mitra1421052 Yadhumita Murali 1421061 Financial analysis of Samsung Electronics Introduction The electronics industry came to be during the late 20th century and today is a global industry worth billions. Samsung is a South Korean Multinational conglomerate company which is headquartered in Samsung town, Seoul. The

  • Human Resource Management Of Samsung Electronics Co. Ltd.

    778 Words  | 4 Pages

    Introduction: Samsung Electronics Co. Ltd. is a world leader in digital media and digital convergence technologies. It is currently operating in over 50 countries worldwide. The headquarters of Samsung is the capital of Seoul, South Korea. President of Samsung Group is Mr KUN HEE LEE. The Samsung electronics Word is written in white on a blue background which is a representation of stability, reliability and heat. Samsung manufactures electronic goods like televisions, laptops, home appliances,

  • Samsung Electronics: Case Study: Samsung Electronics Case

    994 Words  | 4 Pages

    Case: Samsung Electronics (a) What kind of competitive advantage are the Chinese entrants seeking? How close are they to achieving that? The Chinese entrants were seeking to base their competitive advantage on being low cost and by offering older generation products. These entrants had little difficulty in raising money from local and international sources and with their access to talented local engineers, the Chinese had high potential to build the skill needed to compete with Samsung in coming

  • Samsung Executive Summary

    1957 Words  | 8 Pages

    1.0 Executive Summary of Samsung company Samsung is a company that have been progressively been growing throughout the years. Nowadays Samsung is well known as the most cutting edge, quality brands in the electronic industry. Samsung company go all out to be maintainable and achieve competitive advantage by been one of the best in the digital market. Samsung have globally competitive business environment, electronics companies are under intense pressure to provide inventive products in a very

  • Samsung Literature Analysis

    845 Words  | 4 Pages

    18 7 Appendix 20   Samsung is a famous brand in different countries in the world, and it is specialized in electronic devices production, such as, televisions, cell-phones, ACS, fridges and games. Most people use these devices from Samsung company because the price is good and it is a high- quality product. "Samsung started in 1938as a small business by Chairman Byng Churl lee. After 70 years, Samsung became a global company. In 1909 Samsung became an electronics Company at slow cost manufacture

  • Samsung Strategic Management Strategy

    915 Words  | 4 Pages

    Samsung Electronics Company (SEC) climbed its way to being a market leader through successful marketing strategies, extensive market research and development, and effective pricing strategies. SEC began as a low-cost manufacturer of television and broadened its business to mobile devices, tablets, and other electronics eventually. Samsung became a large supplier of televisions, microwaves, and VCRs—before transitioning over to the electronic market. Samsun struggled for many years to effectively

  • Lg Electronics Case Study Solution

    793 Words  | 4 Pages

    OB Team Project Team 5 HOW LG ELECTRONICS – R&D DEPARTMENT COPE WITH CHANGES IN VIETNAM SMARTPHONE MARKET I. General Information about LG In 1958, LG Electronics was founded as GoldStar. LG Electronics produced South Korea 's first radios, TVs, refrigerators, washing machines, and air conditioners. Gold Star was one of the LG groups with a brethren company, Lak-Hui (pronounced "Lucky") Chemical Industrial Corp. which is now LG Chem and LG Households. GoldStar merged with Lucky Chemical and LG Cable

  • Samsung Electronics: Strategic Strategy

    1338 Words  | 6 Pages

    process of strategic planning 2. Be able to formulate a new strategy 3. Understand approaches to strategy evaluation 4. Understand how to implement a chosen strategy. This assignment is based on the scenario of Samsung. Since its founding in Suwon, Korea in 1969, Samsung Electronics has grown into a global information technology leader, managing more than 200 subsidiaries around the world. The company’s offerings include home appliances such as TVs, monitors, printers, refrigerators, and washing

  • Samsung Electronics Case Study

    1063 Words  | 5 Pages

    Samsung is a well-known name in electronics. If you take a look around your home you might find that you already own one or more of their products. When I began my search for information on this company I found that there was a considerable amount of information that I never knew. Samsung has transitioned over the years to become what it is today. Starting as a small company it has blossomed in to a multimillion dollar corporation. In this essay I will discuss many factors that played a huge role

  • Distinctive Competencies In Samsung Electronics

    1701 Words  | 7 Pages

    With annual revenues of $60 billion, recent profits of $10 billion, a market value of over $100 billion, and world leadership in key technologies. To help identify the core opportunities to out-compete its peers, in the late 1990s, Samsung opened a dedicated Value Innovation Program Center. This is an integrated facility where value innovation is taught as a process and applied across many product

  • Samsung Electronics: A Competitive Advantage?

    1458 Words  | 6 Pages

    questions to answer. In business world, these questions are important to know its answer. Business world is like a forest, the survival of the fittest. This essay will answer those questions and in order to make it more clear, the essay will take Samsung Electronic as a case study. What a strategy means. Lots of people put a meaning for a strategy. In 1962, Chandler put a definition and in 1971 Andrews put another definition and in 1980 Porter put another definition and finally in

  • Swot Analysis Of Samsung Electronics

    724 Words  | 3 Pages

    Samsung is the global leader in electronics. It has become this way by getting a jump start on new and innovative ideas way ahead of its competitors. They have a very strong business practice on surpassing its competitors. Some of the practices are great and others could be bad for the company in the long run. They are trying to become a monopoly over the electronics industry. One of Samsung practices is to start small. They create an idea that is very costly. They do this so that the competition