Samsung Case Study

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Samsung Electronics Co., Ltd. is a South Korean multinational electronics company which headquartered in Suwon, South Korea. Samsung has long been a major manufacturer of electronic device such as lithium-ion batteries, semiconductors, microchips, flash memory and hard drive devices for clients such as Apple, Sony, HTC and Nokia. Samsung has been the world 's largest manufacturer of LCD panels since 2002, the world 's largest television manufacturer since 2006 and world 's largest manufacturer of mobile phones since 2011.Samsung Electronics displaced Apple Inc. as the world 's largest technology company in 2011 and is a major part of the South Korean economy. In June 2014 Samsung published the Tizen OS with the new Samsung Z. For Samsung Electronics, 2003 was a watershed year. It successfully positioned itself as one of the world’s best and largest mobile phone manufacturer in the world. Many were calling its mobile phones as “the best gift for Christmas” and “the Mercedes of mobile phones.” Samsung’s achievements were particularly remarkable considering that its primary focus had previously been in semiconductors and home appliances. Indeed, when it first made the decision to enter the mobile phone business, industry observers viewed the move as foolhardy and reckless. But, much to their surprise, Samsung’s foray into the market turned out to be a great success, contributing significantly to the company’s profit growth and brand reputation. In 2003, Samsung post net

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