In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.
The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.
The pressure to be beautiful is an overwhelming wave that is rushing over the youth of today, particularly with girls. Girls are taught from a young age that in order for them to be worthy they must fit into a narrow, and often unhealthy, mold. Leaving many young girls vulnerable, and searching for a way alter their appearance in order to fit said mold. Covergirl, an American cosmetic brand, capitalizes off of that insecurity. In 2010 Covergirl launched a commercial featuring Taylor swift that utilizes Ethos, Pathos, and Logos; with the goal of persuade makeup wearers to purchase their makeup over other brands.
In the documentary, America The Beautiful by Darryl Roberts, he is trying to understand what causes us obsess with physical beautify and not appreciate what truly makes women gorgeous. Throughout the documentary, Roberts follows twelve-year-old Gerren's modeling career and makes inferences about how a child is a new and impossible standard for older women to live up to. During the duration of the film; impossibly skinny and unhealthy models, beauty cosmetics, and marketing advertisements are analyzed to try to decipher what society makes women conform. Roberts states that we have become a society that measures beauty, and those who cannot measure up, do not have a purpose. The film shows how women are all victims of industries that promote their products and an impossible standard
“Shades of Unlimited” uses three of the fifteen basic advertising appeals. Firstly, the commercial uses the need to achieve. Throughout the beginning of the commercial, different people practicing their sport are shown and told by the narrator, Oscar Isaac, that they’ll accomplish something great. The need to achieve has to deal with the audience wanting to accomplish something impressive. “Shades of Unlimited” lets the audience do just that. After watching the series of commercials, the idea of wanting to do something incredible is instilled in them (especially in children, who are easily
Another rhetorical strategy used by CoverGirl in their ad campaign is logos. The ideology that CoverGirl is trying to sell is that women should be perfect and pretty at all times. Ellen’s commercial pokes fun at women who are aging and encourages them to try to cover the wrinkles with their product. Her message is introduced with humor, but it appeals to a person’s fears. No woman wants to be laughed at or called “wrinkle face”(Ellen). They do not want to be insulted like Ellen joked, so they should use the product to prevent it. Ellen and Sofia’s commercial uses humor to sell their product. Queen Latifah tells her audience that they can save time and money by using the product she is advertising because it can save them time and money (Queen). They also use the tagine “Department store beautiful for less” (Drew). They are trying to convince the audience to buy the product by saying that it is just as good as department store brands, and it is cheaper than the department store brand. It is good quality makeup for less. Why would anyone go spend more money on a product if they can get the same product for less? This appeals to logic. But, this is not the only strategy used by CoverGirl.
The rhetorical imagery used to portray a man's body is spread throughout the fitness industry and health advertisements. These images are on the cover of well-known magazines, online websites and through television commercials. Fitness magazines and advertisements are distributed worldwide targeting men, ages 18-30. Fitness magazines give a visual rhetoric as a method of persuading beauty, body image, and the pursuit of “flawlessness”. The company’s focus on young adults due to their belief that their consumers have the money to buy products to obtain the body they want or the body portrayed on the cover of the magazine.
While creating my rhetorical analysis paper I used all of my typical writing processes. I began this assignment by selecting a commercial that I thought would be the most appealing in the superbowl. After selecting my commercial I did some research at the library using EBSCOhost. I then created an outline on what my paper would be about and pieced all of its parts together. In the future I will try to recieve help earlier on because at first I struggled to understand what the purpose of the paper was. Eventually I was able to figure it out on my own with research and through asking peers, but it would've been a lot easier to just ask for an advisors or instructors help.
The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric.
For instance, Nike often portrays an athlete enduring an arduous training regimen, leading them to contemplate quitting, and finally they decide to overcome the pain and become a superior athlete. In the case of Diesel, "A good many of its ads feature sexy female models in one state or another of undress." (Steinem 521). Each year the same concept is displayed with the only exception being that the actors, and or actress are wearing the latest line of
Throughout the course we mainly constructed rhetorical analysis through assigned readings and projects. In the beginning of the course we started by writing a reading analysis of the articles from the textbook, Norton Field Guide. The readings we had to analyze: “The Fashion Industry...” by Hannah Berry, “Our Declaration” by Danielle Allen, “Just One More Game...” by Sam Anderson and “Well Behaved Women” by Laurel T. Ulrich. Professor Lewis assigned demonstrate rhetorical analysis each one of them by summarizing, rhetorical analysis and response. In addition to inspecting the parts where there are ethos, pathos and logos. As well as understanding what was the target audience to whom the author is trying to convey his message, the situation and what areas were the author, most effective in persuading the audience utilizing these three appeals and if not how could he or she been more persuasive to the public.
This advertisement shows a beautiful model seductively leaning on a couch bed gracefully holding onto an enormous Juicy Couture perfume bottle. The model is wearing a short pink dress and has light pink painted fingernails. The model appears to be an excellent portrayal of thinness as seen by her slim figure. Surrounding the model is a white couch with gold sparkles and flakes tossed all over. The glass perfume bottle, has a large pink bow tied around the neck and the name and art on the bottle are in pure gold. An interesting feature of the bottle is that it refracts a hint of pink. The advertisements slogan: VIVA LA JUICY, is in a bold blocky font, and the color of the text is in hot pink. The gold on the perfume bottle and gold flakes placed all over the couch add emphasis to the luxury of the product.
In many peoples’ lives makeup is step in their daily routine. Many people use makeup to boost their confidence and enhance their natural beauty. However, many makeup advertisements place an emphasis on people looking their best in order to sell products, which isn’t necessarily bad. Covergirl and Revlon are two makeup brands that use many tactics to appeal to consumers
[Insert what point I am trying to make] In a 2010 commercial for Meiji’s XYLISH Gum, an anonymous white woman poses as Japanese singer and fashion model, Kimura Kaela, the spokesperson for XYLISH gum. The woman is dressed as the singer in metallic pink disco leggings and dramatic bangs and stands still, with one hand on her hip and with a pack of XYLISH gum in the other. She introduces herself as Kimura Kaela and stumbles over her words while reciting the Japanese script. A disclaimer in fine print appears at the bottom of the screen saying that due to various circumstances, they were required to go with a gaijin for this commercial. There is an intentional absurdity and awkwardness to the clip since this white woman is clearly not Kimura Kaela. This commercial renders the ‘fake’ Kimura Kaela as cute and incompetent, and,
Thigh gaps, flat stomach, big boobs, curvaceous hips. Something all girls dream of having and spend heaps of time and money trying to achieve it. In reality, it’s 99% impossible to get the super model “hot bod”. As an average, food-loving, lazy woman, I admire their ‘beautiful’ bodies and accept that my body will never be like theirs. Victoria’s Secret (VS) is a famous American retailer of women’s lingerie who’s widely known to use supermodels called “Angels” to advertise and promote the company’s lingerie. In 2013, Victoria’s Secret launched a campaign advertisement called “I Love My Body”. When I first heard about it, I was excited to finally see some positive body image promoted by VS. However, the advertisement was the complete opposite of what I had expected.