Assignment 1: Advertisement Analysis
Task 1 : Advert
1.1.) Alcohol is shown indirectly in this advert, as the boy is acting unnaturally and is stereotypically doing the things that are commonly known to drunk males. In the advert the boy breaks things and looks dirty and out of it as drunk people usually do.
In the other advert, alcohol is again shown indirectly but rather with a female doing these alcohol related actions such as vomiting, breaking her clothes and allowing herself to become vulnerable to other people, and that she may no longer be able to control.
1.2.) People watching the advert may think differently on the way alcohol truly impacts a person. So rather than it being a nice drink of incredible confidence, these adverts show the other side of alcohol, the
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This happens world wide at where not only the drunk person driving but everyone else around him is at risk of fatal injuries . This issue comes as people under the influence of alcohol, feel they can or the need to drive a car, putting lives at risk. This is considered as one of the main reasons for car related incidents or deaths.
2.2.) Alcohol links to driving in ways such as: ⁃ Motor ability - Alcohol reduces a persons ability to judge distance as well as speed ⁃ Muscle function - People lose control of some of there muscles and become lousy and uncoordinated in the ability to drive. At this time peoples reactions become slower and becomes harder to react to dangerous situations. ⁃ Vision - Alcohol reduces vision by about 25% , this may be through blur or even through not being able to judge distance of objects in front of you, alcohol allows you to lose deception. ⁃ Reasoning/Judgement - Alcohol is commonly known to tell the difference between a right or wrong decision they may make. The good from bad reasoning of a person is
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In terms of social interaction, it can damage relationships and friendships due to possible embarrassment, harassment or misunderstanding. It can break families either financially if too much money is spent of the substance, which also often leads to stealing and lies or physically in the case that alcohol leads to increased violence and aggression upon individuals. Rehabilitation may cause long-term issues in the way that people who are now sober, may feel they cannot stay sober in the long term without rehabilitation
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