economic success and profit maximization (also, the main focus of capitalism). Cultural products are created to appease the capitalistic mass consumers’ increasing demands for entertainment. Adorno and Horkeimer posit that the phenomenon of the mass-produced culture in cultural industry serves as a purpose to ensure the continued passivity and obedience of the capitalist mass consumers. Thus, the culture industry results in a commodification of human conciseness in which it denies the imagination and expression
analysis is concerned to analyze how social and political inequalities are manifest in and reproduced through discourse. It is associated with researchers such as Norman Fairclough, Teun A. ven Dijk, and Ruth Wodak. Critical Discourse Analysis provides theories and method for the empirical study of the relation between discourse and social and cultural developments in different social domains. Critical Discourse Analysis is used as a label in two different ways: Norman Fairclough uses it both to describe
In Marxist feminism these two concepts are used in conjunction with Marx’s theories to determine how women are oppressed in capitalist societies whilst taking into account the “gender divisions which precede [capitalism]” (Barret 1985:9). However the concept that we shall focus on however is ideology, whilst this concept in Marxist
Conflict theory states that tensions and conflicts arise when resources, status, and power are unevenly distributed between groups in society and that these conflicts become the engine for social change. In this context, Marx’s conflict approach was developed in 19th century by Karl Marx (1818-83) .Marx argued wealth and power were unequally distributed in society and sought to explain how one minority group (1% ruling-class) in society maintained its dominance over the majority (working-class).