It does more than report information and entertainment as it also presents us with views of human beings, events, issues, and cultural life. Therefore, most of the national media are trying to emphasized people by using an attractive advertisement. This is the reason that people are conducted by the mass media for modern culture. People tend to believe in media which lead to culture change. On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media.
INTRODUCTION The following report can investigate the role of the mass media in politics and to seek out however mass media result the society. The modern media play a central role not solely at intervals the political processes of each sort, starting from coverage of major political events and establishments to effects on campaigns and elections however conjointly in any individual's life, providing several necessary data services additionally as giving prospects for self-enlightenment and diversion. We tend to board a society that depends on data and communication to stay United States of America moving the correct direction and do our daily activities like work, diversion, health care, education, personal relationships, traveling and the rest that we've to try to. The media have a significant role as folks have come back to treat TV, radio, and newspapers because the basis on that to assume and act within the world. Therefore media have a high potential power to influence peoples’ perspective, opinion and behaviour around several sensitive problems.
“Media”, to start with, is defined as the main means of mass communication, such as television, radio and newspapers regarded collectively. Shaping someone is to influence their development and to help him or her become who they are. “Who we are” is defined by our actions, beliefs, values, behavior, attitude and personality. A national survey conducted by the Kaiser Family Foundation found that Children and adolescents are spending an average of 7 hours and 38 minutes on media, which shows the prevalence of media in our lives today. I believe that media shapes who we are to a large extent, so much so that it affects majority of people.
(Yeh. A , 2012) It acts as powerful agents of socialization by transmitting society’s cultural heritage and its basic system of norms and values. The message are primarily about reinforcing shared ideals such as justice, individualism, democracy and respect for the law. Media function as social control agents by gathering information, the media engage in surveillance of the social environment. Mass media affect our daily life more than any other cultural institution.
In our era, the mass media occupy a crucial position in our society and influence our daily life. Mass media enable journalists from every part of the world to gather and spread information about conflicts and peace at fast speed. With journalists, photographers, reporters and writers from across the world documenting every kind of situation, conflict and process, it is normal to wonder to what level the mass media influence our habits and activities, especially when in regards to conflict situations and social movements. In this paper we are going to explore the influence of media in the realm of social political conflicts, and their role in causing and escalating them. We will explore some theories in regards to the effects of media on audience and socio political conflicts, in order to illustrate its crucial effect on them.
It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness.
Media can be defined as the main means of mass communication. It acts as an essential part of society. Allowing us to be informed and feel included. Forms of media have changed throughout the years enormously and with that said, has increased with importance. Media helps society form opinions on everyday events.
In all its shades, media, though reflecting various aspects of the life of a society, also contributes towards shaping it. It has influence over common lives and by setting standards and ideals it can become instrumental in bringing about progressive change. It is a gruesome reality that in modern times, the media, while literally “bringing light into people’s lives”, also has in store for them dismal clouds of disadvantages. It is true that while media can create better conditions for women in the world that we live in, it often tends to culminate in the exact opposite by painting disadvantageous pictures of women, thereby reinforcing gender stereotypes. Media as a tool of powerful influence can contribute in fighting the battle against indecent
The Role and Influence of Mass Media in the Changing World Mass media is an important subject in information dissemination to the different institutions. It is often known to the public as the watchdog of the society and some also considered it as the scapegoat of the problems in the society. We live in an industrial age wherein technologies create certain connections to people across the world. Through the devices such as television, radio, and the computer, information age was made possible. It is everywhere in our changing world towards industrialization and there are more issues added regarding its influence to the society and to the individuals within the society.