The Mass Media And Its Influence Of Mass Media

Establishing government is one of the most important inventions develop human beings. As a system to control a state or community, government serves for citizens and put them first. In Homeric Age, the regime of Athens is citizens can go into politics directly, just like governor who wield the supreme power, this kind of regime called Direct Democracy. Be developed in ancient Greece, Direct Democracy helped ancient Greece make tons of achievements in different fields; also laid the fundamental of western political system of modern time. This essay will focus on the reasons of why government is necessary in our society and why Direct Democracy is not fit for modern United States of America, although brought a splendid time for ancient Greece.

One hundred years ago nobody heard about the news or current events from Facebook or the newest tweet. Until fairly recently the most up to date news had to be heard through the grapevine or read in a newspaper. Since the creation of the internet and the mass media that comes with it, information can now be spread all the way across the world in the time it takes to hit the enter button on a computer or phone and upload it to the internet. Some people think that this is a bad thing because so many things that are uploaded can be either false information or simply information that is misleading and could teach individuals the wrong thing. However, if mass media is used in the right way it can be beneficial to the accessibility of valuable information,

In general, the media tends to cover races that are competitive, and the more competitive the race, the more likely it will be covered. Also, when races have the potential to interest viewers in other ways, such as elections in which celebrities run for office, there is a greater chance of media coverage as well. Through the use of paid media, contrast and attack ads, and the internet in general, television and media affect the choice of candidates in presidential elections in multiple ways.

Media has a significant effect on our culture and the direction our society is headed in. Miss Representation shows that

According to Zizi Papacharissi in "The virtual sphere: The internet as a public sphere" web technology has the capacity for reestablishing the public sphere, giving the global public the possibility of freely and equally debate various issues. The problem that Papacharissi points to is the instead of promoting a new and equal behavioral patterns, it seems that the global capitalistic trend is still highly influential with the internet following it. For Papacharissi, the conditions for the constitution of a public sphere do not depend only on technology, but also on its users and owners.

Cultural studies is an academic space of empirically, theoretically and politically engaged cultural analysis coined by British academics during the time period of 1950-1970. The concept has been further analysed and examined by theorists from different areas of expertise around the world. Based on the theorisations of Marxism came about The Birmingham and The Frankfurt school of cultural studies. In the essay I will consider the differences between these two schools in relation to their approaches to culture and audience. In particular I will compare and contrast the works of key theorists such as Adorno and Stuart Hall in relation to their theories of mass culture and audience. I will also take due consideration as to how the historical and

Web 2.0 is a popular word in the last decade. It includes blogs, photos and files sharing systems and networking sites such as Facebook and Twitter. These media have already changed our way of communications. And they have great impacts on other aspects of our lives. They also present great power in political campaigns. In 2007, CNN stated a word “Youtube-ification of politics” prepared for the U.S. Presidential Primaries (Youtube and Policits). However, the impact of social media on politics can be either positive or negative. Social media can have a positive impact on politics when it is used properly. As people mentioned that social media is a free platform for sharing information, a tool of freedom and empowerment and a door of equality.

The mass media has had a greater influence on modern culture than either education or history

We all claim to be in 21st century where we don’t differentiate among boys and girls but still if a girl wants to ride a plane and a boy wishes to wear pink, we tell them to perform their stereotyped gender roles. It shows that gender discrimination still prevails. Moreover we are stuck in stagnant society which is resisting any kind of change. At the same time, many social institutions such as mass media are practicing gender stereotype. If media is gendered, how can we expect our society to behave in any different way towards gender? This article focuses on how media especially advertisements highlights gender stereotypical images of both men and women.

Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are.

Print media advertising is a form of advertising that uses physically printed media (such as magazines and newspapers) to reach consumers, business customers, and prospects. Advertisers also use digital media, such as banner ads, mobile ads, and social media ads, to reach the same target audience.

The term media refers to several different types of methods used to communicate and educate society for a socially aware nation (Pradesh, 2014). It is regarded collectively as ‘mass media’, which includes broadcast media (television, cinema and radio), print media (newspapers, magazines, and journals) and Internet based-web sites (“Role of Media in Social Awareness”, 2013; Pradesh, 2014).

In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives. This is because the content of mass media is very powerful and it has become a agent of socialization which can shape people’s behavior or even influence the ways of how people think.

Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us. Fifth, they persuade us to buy certain items or accept certain ideas, and sixth, they entertain us. The number of hours we spend consuming the media is mind-boggling. This amount is ever increasing. For better or worse, we are inextricably linked to the media. We are now living a media culture and its influence is becoming very pervasive (Mohd Hamdan Adnan 2003)

Over the years, technologies have been gradually advancing and have played an important role in today’s fast growing societies. It has become a major factor in the society as people are depending on it to accomplish specific tasks. For example, schools are using these technologies as an alternative way of teaching students. Business industries are using it to increase business efficiencies. Among all of the technologies, the one that has the most important aspect in people’s lives is the mass media. In general, the mass media simply means medium that gives out information. It consists of televisions, radios, newspapers and the internet. The societies rely on mass media for information, entertainments and even communications. People