It Is Not About You. It's About Us Analysis

The four rhetorical devices are used to inform, convince, instill fear, and raise awareness to the fact that people can be swayed, that elections can be swayed. The author has woven these devices into the article seamlessly and really makes an effort to show the reader his view. Everything he does creates credibility and by the end of the article the reader is convinced that the Internet truly can be

In these pages, she graces us with her knowledge and shares her personal success story with a mix of statistics and humor; a perfect combination to make this book truly interesting. The book talks about the highs and lows Kirstine has to face throughout her career. It focused on her starting off as an intern, known as Girl Friday to the Vice President of Twitter. She talked about the different shows she produced and the risks she had to take throughout. Being a female in her workforce was one thing but being severely successful seemed to be such a crazy thing for most people to understand.

The second article that i wanted compare it is “How to Tell a Flatterer from a Friend”. Generation of social media has forgetter what is the flatterer friend and what is the pure one. A lot of people are becoming a flatterer to look better in society. Every day tones of people fighting for the recognition on the internet and they showing that they are your friends, but they are not. It is sad to see how people trade their values and beliefs for the virtual reality that is not going to bring any benefit for the society, but their own ego.

In her document “ The Fakebook Generation,” later to be published in the New York Times on October 6, 2007, Alice Mathias enters the topic of the most used social networking service worldwide, Facebook. Mathias debates on Facebook’s claim of being a forum for “genuine personal and professional connections” and tries to influence her readers to ask themselves if the website really promotes human relationships. The author illustrates in her document the power and impact Facebook had on the population by convincing to be “a place of human connectivity,” but states her idea of Facebook missing its real reason of enriching human connectivity. Mathias goes on how Facebook became more as an “online community theater” than a functional service tool. She provided examples like people who announce relationships with Chinese food in their status in order to make others laugh instead of providing useful updates.

Motoko Rich is effective at talking about online and print literacy because she uses creative terminology to establish her credibility, leads the reader to a path of understanding with no emotion, and uses logic to appeal outsiders. In the article, Rich talks about what reading online literacy means. The article has groups of experts all around the world giving incite. Some of the groups within the article are the National Council of

It shows how they are almost forced to agree to these terms and conditions. With this control, you give Facebook you allow them the ability to target things towards you. If you look something up online Facebook will monitor it and will them produce ads based on what you have looked up. Which when looking into the book seems similar to the rampant consumerism that occurs with their everyday lives. The use of technology however is not the only thing similar to the brave new world.

In the essay “Richer and Poorer: Accounting for Inequality,” written by Jill Lepore, and published in The New Yorker in New York in 2015, the author raises awareness to the educated middle class about the many inequalities in the United States and the various causes and effects of such an issue. This writing was a proficient example of a job well done as far as the author’s use of rhetorical strategies is concerned. Jill Lepore was very effective in using logos, ethos, and pathos to serve her purpose of motivating the enlightened working class to make a change. Dr. Lepore accentuates her impeccable use of logos in this excerpt from “Richer and Poorer: Accounting for Inequality:” Between 1975 and 1985, when the Gini index for U.S. households

I can feel it most strongly when I’m reading.” (Carr 557). This is an effective use of pathos because it draws the reader to question whether or not their way of thinking is changing as well. Carr is trying to create this connection, so the audience feels exactly what he is feeling and is successful at doing so. Carr expresses that his mind and how he thinks changed due to the new phenomenon “the Internet.” He proves his point by explaining that the internet has reprogrammed our minds to want everything quick and complete. To me, this was effective because once the reader thinks about it, they start realizing how accurate this actually is.

Beside Facebook emotional aptitudes, it make us less socially awkward, by offering us a coaching platform for social interaction training. Yet, we are told that Facebook hinders our natural ability to have physical interactions such as face to face discussions. In this vein, Stephen Marche, a Canadian writer, in “Is Facebook Making Us Lonely?” depicted the fact that, “[…] the more connected we become, the lonelier we are. We were promised a global village; instead we inhabit the drab cul-de-sacs […]. At the forefront of all this unexpectedly lonely interactivity is Facebook […].”(Marche) In others words, Stephen holds that Facebook has upended social and psychological norms, shifting us from a real realm of friends to a notional land.

This viral quality is appealing to those in the business world, while users spread the word for their sites. This is a great outlet for marketers to receive self- promotion in having their services and products advertised with ease. However, companies indulging in such marketing tactics should be aware of the legal issues in order to protect themselves from liability risks, such as trademark and copy issues. (Steinman and Hawkins, Pg. 2) “We are no longer in control of the media, the news, or the advertising, but our customers are.” (Safko and Brake, pg.671) This quote from The Social Media Bible demonstrates how powerful of a tool social media has become in the advertising world.