Anglo Platinum's Competitive Advantages
Competitive advantages are often described as conditions that allow a company to produce a good or service at a lower price or in a more desirable fashion for customers. These conditions allow the productive entity to generate more sales or superior margins than its competition. Competitive advantages are attributed to a variety of internal and external factors, including cost structure, brand, quality of product offerings, distribution network, intellectual property and customer support, as noted by investopedia (2017).
Competitive advantage provides companies with an edge over its competitors and an ability to generate better value for a company and its shareholders. The more sustainable the competitive advantage, the more difficult it is for competitors to neutralize the advantage. The two main types of competitive advantages are cost advantage and differential advantage.
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The first objective will be to indicate the evolution of its competitive advantage over time and to illustrate the role that the platinum mining industry played in this change. Our position will be that Anglo Platinum’s competitive advantage is based on its strategic focus anchored on cost
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