Arndorfer, James. "Wrigley Fields New Pitch: Gum Aids Memory, Stress." Advertising Age 75.18 (2004): 6. Print.
The article analyzes the way Wrigley Jr. Co. tries to widen its market for chewing gum. The main idea in the article is the use of medical studies on the benefits of the chewing gun to promote the product. The article also involves information about the change of the social meaning of the chewing gum achieved through public relation campaigns, which involved doctors. The motive of the author to write this article is to point out the advertising strategies of a big company such as Wrigley Jr. Co. thus it can not be identified as ulterior. I intend to use this source to support my analyses of the marketing strategies that Wrigley used to promote chewing gum and expand its markets in the United States and all over the world.
Feigenbaum, Harvey. "America 's Cultural Challenge Abroad." Political Science Quarterly (Academy of Political Science) 126.1 (2011): 107-29. Print
This article focuses on how the United States’ film and television industry promotes its popular culture, which inevitably affects the cultures of the countries connected with it via the markets. Important subtopics discussed are the Americanisation as a threat to the political and economic views as well as national cultures of countries throughout the globe. The article also includes information about certain policies developed to protect national cultures and prevent the