Chewing Gum Literature Review
Annotated bibliography
Arndorfer, James. "Wrigley Fields New Pitch: Gum Aids Memory, Stress." Advertising Age 75.18 (2004): 6. Print.
The article analyzes the way Wrigley Jr. Co. tries to widen its market for chewing gum. The main idea in the article is the use of medical studies on the benefits of the chewing gun to promote the product. The article also involves information about the change of the social meaning of the chewing gum achieved through public relation campaigns, which involved doctors. The motive of the author to write this article is to point out the advertising strategies of a big company such as Wrigley Jr. Co. thus it can not be identified as ulterior. I intend to use this source to support my analyses of the marketing strategies that Wrigley used to promote chewing gum and expand its markets in the United States and all over the world.
Feigenbaum, Harvey. "America 's Cultural Challenge Abroad." Political Science Quarterly (Academy of Political Science) 126.1 (2011): 107-29. Print
This article focuses on how the United States’
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The article includes valuable information for the exploitation of chicle tappers and their livelihood, the participation of the chicle industry in the national development of Mexico and the modernization of the state. The article is reliable because the first author has a PhD “A political ecology of Northwest Amazonia’’ from Imperial College – London and the second, Michael Redclift, is Emeritus Professor of International Environmental Policy in the department of Geography at King’s College, London and the first recipient of the “Frederick Buttel Award”. I intend to use this article as a historical background for the region from which the natural chewing gum comes, thus it would help me support my argument over the exploitation of chicle tappers and international intrigues involved in the harvesting
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Why Is Jerry Useem The Curse Of The Loyal Sports Fan
509 Words | 3 PagesIn the mid-1930s, the Cubs owner, Philip K. Wrigley, was pouring over yearly figures when he noticed a correlation he didn’t like: When the cubs won fewer games, fewer people attended the games. He was set into fixing this. As the owner of Wrigley’s gum company he was a master of advertising. Wrigley wanted to emphasize in his ads about how going to the ballpark was fun and relaxing. The idea, he said, was “to get the public to go see ball games, win or lose.”
Examples Of Ethos Pathos Logos
701 Words | 3 PagesNationally it is known cigarettes are an unhealthy addiction giving it a unique word choice that compares that crisis from 1970s to what the big foods industry is currently doing with its marketing. This provided a logical argument following up with credibility of discussing two meta-analysis done about how ads play in food roles. More in the article are numerous sources that makes a collage giving it an overall neatness and
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Gary Nash Red White
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A Rhetorical Analysis Of Extra-Gum Advertisement
916 Words | 4 PagesThe most important aspect of this commercial is the pathos, for it is ripe with emotion. This emotion is also emphasized by the mood of the commercial, which evokes very pertinent emotions. Similarly, the ethos and logos of the commercial make the gum brand look very enticing due to the commercial’s focus on the emotional aspects of the gum. Likewise, the commonplaces that the commercial focuses on play an important role in making the advertisement more applicable to the common viewer. Overall, the Extra Gum advertisement effectively persuades the viewer to purchase the
Norte Coastal Peru: A Cultural Study
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Why Is Advertising Important In The 1920s
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Native American War
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Hertsgarrd The Oblivious Empire Analysis
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Immanuel Kant's View On War
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Bubble Gum Case Study
67 Words | 1 PagesMike wave at the guy and bubble gum shot at the window, Mike felt really awkward. The guy in the other window gave Mike a weird look and wave back. “What am I supposed to do about this bubble gum?” Said Mike. He could hear his mom walking toured his bed room.
Effects Of Chewing Gum Essay
900 Words | 4 PagesMost kids chew gum. A piece or two each day. They often share it with their friends. That used to be the same story for me. Until the story started to change for me.
Media Effects Model
1584 Words | 7 PagesAnother factor is offered by Margaret Keck and Kathryn Sikkink.[13] Keck and Sikkink analyzed the role of world politics after the turn of the twentieth century. They discovered an increased involvement of many state and non-state actors, which are key contributors to providing a global understanding on cultural and social norms. These state and non-state actors attempt to influence policy outcomes and transform the terms of international debates. Keck and Sikkink acknowledged the power dynamics between countries but also believed that some of the most powerful countries were limited by ideologies.
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