Case Study: Pokka Corporation Singapore

Introduction of the company, the nature of its business and any other relevant facts
Pokka Corporation Singapore or more commonly known as ‘Pokka’ is a well recognised brand in Singapore for its production of nutritious drinks. Since its inception, the company mainly produced lemon flavored beverages, which quickly expanded to provide a wider range of beverages which include Tea, Coffee, Carbonated and Isotonic drinks. It also has more than 1,000 vending machines operational island wide concentrated in areas where it would be utilized to its full capacity. The areas in which the vending machines are located include housing estates, malls, schools and many more.
In 1977, it was launched in Singapore by their subsidiary Pokka Sapporo Food & Beverage

This should be handled ethically in a business environment.
Pokka with no exception have their competitors in the beverages industry. Based on the reports of Sapporo Holdings Ltd, Pokka is Singapore’s one of the top brands inevitably by having 46% of the shares for tea-based beverages and proximately 65% for green tea beverages. Therefore, Pokka has been always ahead of their competitors by identifying the consumer’s tastes and preferences.
Threat of New Entrants
Threats of new entrants are highly fearsome as it increases the threat of the existing company to sustain in the market as the consumers taste may differ. Despite threats from new entrants, Pokka possesses two decent qualities which might have a least affect to the company. Firstly, it has strong brand identification through a solid marketing in media by having a famous brand ambassador called Ms. Vivian Lai. Huge impact has been made with enticing consumers.
Lastly, “Pokka” the name itself has been in the market for more than 50 years. New entrants are probable, but the brand recognition and sustainability Pokka have from their customers is unshakable for the current situation.
Threat of

According to Drucker, P. “Efficiency is doing better what is already being done.” (Halford, 2009)
This has a positive notion of being efficient which outclasses a task which has been completed. Pokka is doing better than what it is already done by procuring the number of their retailer’s sales, enabling them to monitor their production level and set their prices for decision making purposes.
Bargaining power of customers
This is an excellent technique used by the customers to receive cheap prices when they make bulk purchases. As mentioned before, Pokka distribute to larger retailers such as hypermarkets and supermarkets, the demand would be high as the consumers are most likely to be bulk purchasers. In the market, everything which is essential faces the pros and cons. For Pokka, the demand will be high for supply which is apparently good and the bargaining power of the retailers might affect the production speed and its price.
Four Strategic