ipl-logo

Crescent Pure Case Study

1405 Words6 Pages

Answer No. 1 The Portland Drake Beverages (PDB) company, the management will be follow this strategy for launching the advertising campaign for new market as a new product such as “Crescent pure”. There are some steps through the company launched the product.  The first step is to make objective for launching a new product and a detailed budget and make a plan for it.  Review the final product attributes.  Provide training to the marketing management team.  Analyze competitors in that industry.  Identify the target customers  Marketing techniques should de clearly defined  Proper website should be defined  Unique logo and product designed.  Share for expert opinion  Create a social and proactive strategy According to the literature …show more content…

The target customers here in case study sport market, whose are Younger’s and their age are form 18 to 34 years. Development well-dressed packaging The second step involve in marketing is to project your product according to the norms, values and custom of the population because when we project our factors have great influence on the product presentation. Implement a unique slogan: The next step is to create a unique slogan for the target customers. As per you target customers make slogan which shows the customer intensity. Here in the case given they show us the energetic drinks, which mean that create the demand for that product. Recognize your …show more content…

Market size: this factor has great effect of the Crescent pure product according to the market research the market for energy drink is growing 40%, in the year 2010 to 2012, and its revenue forecasted from 2013, is $8.5 billion to $ 13.5 billion in 2018.It’s means gap for the further potential is prevail, in this situation the company should position in such away which is new for the customers. Consumer Perception: this factor also affects the positioning of the product because with the help of this factor firm know the behavior of customers about the product. If we look to the example of Crescent they have low price strategy over the rivalry, some consumer said that this low quality product. Brand reliability is the factors which inspiration the crescent positioning approach, alteration in the brand can result in change of product

Show More
Related

Nt1310 Unit 3 Milestones

301 Words | 2 Pages

With a total slack of 179 days, the detailed marketing plan is the activity with the greatest amount of slack. This means that this activity can be delayed for 179 days without causing delay to the project. Sensitivity The network is relatively insensitive because it has one critical path and there is slack among various activities.

Read More

The 1980s: The Sporting Goods Industry

317 Words | 2 Pages

The sporting goods industry has a long history from the mid- 1800s until the early 1980s. Since then public ownership led to the expansion of footwear and apparel products in an exploding marketplace. This allowed the top 20 firms to have sales of at least $1 billion. (Lipsey, 2006) After 1980s, sports equipment manufacturing is estimated above a $70 billion industry and is continuously growing worldwide (statista.com, 2014). The production of sports equipment is one of the biggest and most profitable industries nowadays and it gathers all the attention of big brands with powerful marketing techniques which compete in global scale.

Read More

Ella's Kitchen Case Study

784 Words | 4 Pages

The first step would be to make sure that I know my marketing campaign fits into my marketing plan. The second step I would do is make sure that I have set my marketing campaign objectives and parameters. The third step I would take is to set my marketing budget. Knowing how much money I will spend will greatly affect my marketing strategies that I choose. The fourth step would be to choose my marketing strategies to communicate with customers.

Read More

Moccona Coffee Case Study

1044 Words | 5 Pages

Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.

Read More

Britvic Plc Essay

1927 Words | 8 Pages

The company has well-established operations in United Kingdom, Ireland and France. Also, it has a wide range of products. However, the company continues to improve the participation in both soft drink categories and sales channels. Therefore, innovation is the key driver of growth and it is the core of the business. So that the company will launch different products according to the customers’ needs.

Read More

Apple's Target Market Analysis

1625 Words | 7 Pages

Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.

Read More

Forever 21 Pest Analysis

901 Words | 4 Pages

It not only caters products like clothing for both genders, but also shoes, teenagers clothing, accessories and beauty products. Clothing is the key product sold as compared to the rests of the items. In ensuring that business goes well for the company, the management engaged promotions through media advertisements and hand phone apps to let customers view their products easier online and hired people for the various positions in the organisation company example managers, store assistants and supervisors. Though each of them plays a different role, they are an important part to the

Read More

Market Segmentation Of Apple

1346 Words | 6 Pages

a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.

Read More

Coca Cola Demand Curve

1041 Words | 5 Pages

The more a product is found desirable the more likely will the person buy it. Effective advertising and positioning attracts customers. The brand equity of Coca cola is very high and it has established an emotional connect with consumers. Coca Colas brand slogan “Open happiness” has successfully positioned the brand as a global icon of happiness. Such connects are very important in order to persuade a consumer into buying the brand.

Read More

Nike Consumer Behaviour

1301 Words | 6 Pages

Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.

Read More

Branding Literature Review

1157 Words | 5 Pages

2 LITERATURE REVIEW Several studies have been made on the branding of Institution especially, higher Institutions which includes Universities, Colleges and Business Schools. The importance of branding is well recognised in the branding literature. This chapter starts with a definition of key words in order to understand the terms of discussion and theoretical concepts relevant the research topic. The key words includes strategic positioning, brands, branding, business school, corporate branding, brand image and reputation and brand strategy, stakeholders.

Read More

Macro Environmental Analysis Of Nike

2130 Words | 9 Pages

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

Read More

Coca Cola Product Differentiation Strategy

785 Words | 4 Pages

This aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived

Read More

Reflection On Strategic Marketing

917 Words | 4 Pages

First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from the product and branding strategy. I found strategic marketing analysis and planning of this project more challenging than

Read More

Definition Essay On Luxury

1004 Words | 5 Pages

Companies to cater to customers in the most effective manner were forming various strategies. To attract new and engage the old customers, development of mobile applications, websites, and campaigns on social networking sites are some initiatives companies are adopting. The global luxury goods market is categorized by large number of mergers and attainments, thus making it favorably consolidated in the near future. The global luxury goods market is expected to grow moderately over the

Read More

More about Crescent Pure Case Study

Open Document