Competitive Advantage Of Disney

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Apply the concept of VRIN to analyse its value-creating ability. All resources that an organization has may not have strategic relevance. Only certain resources are capable of being an input to a value creating strategy which put the organization in a position of competitive advantage. Great brand identity gives Disney's parks an edge over its competitors. Applying the concept of VRIN (valuable, rare, inimitable, non-substitutable) on Disneyland theme parks- • Valuable- The most valuable resources of Disney theme parks are the iconic Disney characters such as Mickey Mouse. While there is no shortage of animated characters in the entertainment world, Disney characters hold a special place in this very entertainment world. Disney theme parks …show more content…

Disney theme parks feature characters and experiences from the movie and television businesses. Fantasy becomes reality at the theme parks and resorts, especially for little kids. The kids are actually meeting the characters that they have watched and played with at home. Disney has the reputation of creating magical vacations for families with small kids. This reputation pulls parents into vacationing at Disney so their kids will not be left out of this …show more content…

Ques 10 What would it take for these two companies to substantially change their competitive position over time? If your company is successful, what type of changes in resources and capabilities might affect it negatively? If your company wishes to have quantum improvement in performance, what changes need to be implemented in its portfolio of resources and capabilities? • Changes that might affect Disneyland theme parks negatively can be adverse weather conditions or natural disasters such as excessive heat or rain, hurricanes, typhoons, floods, tsunamis, and earthquakes. For example, the earthquake and tsunami in Japan in March 2011 resulted in a period of suspension of its operations and those of some of its licensees in Japan, including Tokyo Disney Resort. This resulted in a loss of revenue from those operations. These events and others, such as fluctuations in travel and energy costs and computer virus attacks, intrusions, or other widespread computing or telecommunications failures, may also damage its ability to provide

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